Retail Media

METRIC MIKEY’S MONDAY MEDIA

So much going on. Where to begin…. Oh, I know. My favorite, Retail Media (of course!) Omnicom Launches Commerce/eRetail Practice Transact all on the heels of GroupM’s findings, “GroupM Benchmarks ‘Retail Media’ At 11% Of Total Ad Spend, Growing Fast.“ And media’s new ‘currency’ in play, Dentsu Strikes Advanced Local TV ‘Currency’ Deal With Comscore …

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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 – Repercussions – brand and financial for violating privacy regulations. Seems this is definitely thing. This is why I started FTC Fridays. Stay tuned for this week’s FTC Friday! 3 & 4 – Companies adopting GA & BigQuery. Many companies have. But there are still many, many companies who are dragging their …

Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)! Read More »

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