Retail Media

METRIC MIKEY’S MONDAY MEDIA

So much going on. Where to begin…. Oh, I know. My favorite, Retail Media (of course!) Omnicom Launches Commerce/eRetail Practice Transact all on the heels of GroupM’s findings, “GroupM Benchmarks ‘Retail Media’ At 11% Of Total Ad Spend, Growing Fast.“ And media’s new ‘currency’ in play, Dentsu Strikes Advanced Local TV ‘Currency’ Deal With Comscore …

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