Privacy

AND NOW FOR SOMETHING NEW – METRIC MIKEY’S THURSDAY TEST

Throwback Thursday had gotten boring. So from now on, Both Ollie and I will write a post with the same title. You decide who wrote it better. Today’s title is (Ollie is the hands-down winner this week, as i had to ask him for the technical details part of my oost). ‘There’s PII in My …

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OLLIE’s POST – There’s PII in My Data but There is Data in My PII

There is PII in My Data – But There is Data in My PII Personal identifiable information, or PII, is data that can be used to identify a specific individual. PII includes information such as name, address, phone number, email address, social security number, and date of birth, among others. In the modern world, where …

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TBT – METRIC MIKEY’S WEDNESDAY WORD

Data Minimization I originally posted this last July. But, as I’ve said recently, I think the shit is finally getting really real…. Two words that should be waaaaay scarier to marketers than any version of the words about ‘cookie deprecation’ … What is data minimization- According to Rebecca Kelly Slaughter, it is’the idea that companies …

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