spine, different variants, ellipses

METRIC MIKEY’S WEDNESDAY WORD

Or is it a phrase, or perhaps so much more. Yeah, it’s a mouthful, but ‘close variant queries’ it is. ‘What is it-‘ you say. This could be a long, exhaustive post on how paid search and the fun of creating succinct, effective ads is now on the demise (yup, I have that on the …

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