Here’s a short and sweet tip. When linking your Google Ads accounts to your Google Analytics, make sure not just link the accounts and properties, but also the views (for GA3). That is done from the Setup under Tools in Google Ads – then Linked Accounts. You’d be surprised how many folks don’t do that….which …
I am REALLY starting to think they don’t actually need the people anymore…just any ol’ account that actually had ads created at one time.. Google Steps Up Automation To Create Assets For Ads From Website, Existing Ads As we know, this isn’t the first step into automation
I know. It’s early (aka before 10pm) and a LONG one. But there is a LOT going on in the world of media. It sort of all blends together, but the focus is primarily on Retail Media, CTV and good, ol’ or is ti brand-newfangled PPC. Where to start…Let’s start with the problems, or maybe …
(Not really a dingo – a bad picture of Simon)
Interesting doings in the media world that are rolling out this week… TikTok Gives Users More Control Over Data With New Transparency Ad Targeting Tools … “TikTok’s new “About this ad” feature allows users to tap on any ad in their feed and view the reasons why TikTok has decided to show the ad to …
(Originally posted on 04/07/2021 – What the hey, we haven’t talked paid search in a while…) Or is it a phrase, or perhaps so much more. Yeah, it’s a mouthful, but ‘close variant queries’ it is. ‘What is it-‘ you say. This could be a long, exhaustive post on how paid search and the fun …
