Not seeing revenue in GA4 reports? Everything looks good with your ecomm tagging and you are using the local currency default (e.g. US Dollars in the US), but still not seeing revenue in the reports… Chances are you are not passing the currency code (e.g. USD) as a parameter value with a parameter named currency. …
Destination A picture is worth a thousand words, especially when you are as tired as I am. But, if you want to read more about this, I will leave you in the more than capable hands of Simo! Now I am going back to sleep.
Originally posted in April of 2021…a time when the ability to compare some metrics from GA3 to GA4 was not a possibility…My how things have changed. Just let them go. You know what I am talking about….those old, outdated, generally useless stats. Sure, you’ve been hanging on to them for a while – maybe even …
Certifiable Although the word may apply a dog whose favorite place to get sun is the roof of the parking deck…it also applies to the fact that GA4 is now a certifiable skill! Go for it! I got mine!
1 & 2 – Repercussions – brand and financial for violating privacy regulations. Seems this is definitely thing. This is why I started FTC Fridays. Stay tuned for this week’s FTC Friday! 3 & 4 – Companies adopting GA & BigQuery. Many companies have. But there are still many, many companies who are dragging their …
A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As a quick recap – ‘I know it’s very confusing as often “machine learning algorithm” is used interchangeably with “machine learning model”. But machine learning algorithms are procedures that are implemented in code and are run …
ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY! Read More »
