What a great day, chock-full of so many helpful tips, all thanks to Google’s March GA4 updates! First, check out User Access Management for Analytics Features in Google Ads. In the next few months, there will be even better integration between Google Ads and Analytics, specifically to facilitate creating more effective audiences in Google Ads …
There are many reasons why a company should consider implementing Google Analytics 4 (GA4), but here are three of the most important: 1. Enhanced tracking capabilities: GA4 provides more advanced tracking capabilities than its predecessor, Universal Analytics. It allows for more detailed tracking of user behavior across multiple devices and channels, including mobile apps, AMP …
Google Signals and Reporting Identity Google Signals is Google’s database of all its logged in users. This is great because it tracks unique users whether they log in from their phone, their work computer, their home computer, etc. It is ‘deduped’ and accurate. This is great for truly understanding actual ‘people’ in your analytics. It …
And lucky you! Today is a twofer. I did not know that twofer is actually a real word. But it is in the dictionary. And yes, this morning i was reading about the GA4 2023 updates on the Google Support site. Tip 1 – Make sure the scope of the dimension matches the metric in …
Sideloading The sideloading ‘debate’ is basically that”The Biden administration is calling for new laws that would revamp the mobile marketplace, including measures that would require Apple and Google to allow mobile device users to “sideload” apps, meaning to download apps from sources other than Apple’s app store and the Google Play Store.” I can’t decide …
UserID In GA4, user ID is a unique identifier assigned to a user that allows you to track their activities across devices and platforms. Unlike the GA3 tracking method, where cookies are used to track user data, GA4 uses a combination of cookies and user ID to track user data. When a user logs in …
