A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …
Oh no! Just when you thought it was safe to go back to thinking about your funnel….there’s another one. Well, at least another way of thinking about it. I heard an interesting concept on ‘The Ad Platform’ podcast by eMarketer. The amazing increase in ad revenue of shopping sites like Walmart and Amazon was …
I have been fascinated with the ever-evolving funnel report for a very long time. Funnels used to be basic. The earliest funnel reports contained only steps that occurred on your site, for example, a checkout funnel may have looked like: Step 1 – Add to Cart Step 2 – Begin Checkout Step 3 – …
Clawing Our Way to the VERRRYYYY Top of the Funnel Read More »
