Impact Wow. Last year this seemed like SUCH a big deal. Not saying ML (machine learning) is not important. But that third party cookie is still alive and well. So this word is getting tossed around a lot in 2022. But with the demise of cookies and other identifiers and the increased reliances on ML, …
Dunt Dunt…In the digital marketing world, deceitful and deceptived offenses are considered especially heinous.In California, Colorado, Connecticut, Utah and Virginia, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Federal Trade Commission (FTC). These are their stories. You should definitely click on that link if you are …
There has been a lot more going on this week. But I am just going to point out a few highlights. We all knew they probably did. But, yup. They admitted to it. And just when you think things are less scary. Thank you, Brave. Turns out there are real reasons to be scared. And …
Yup. It is a new thing, what with the whirlwind of lawsuits, allegations and direction I started writing about last week based on recent (and some not so recent) FTC and other government activities. And I am not pointing these things out as a criticism. I am certain everyone is all for people’s privacy. But …
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …
The New Normal – Data Driven Attribution (DDA) in GA4 Read More »
How’s that for an attention grabber! But it seems the shit is really getting real. For the last two days (day 1 and day 2), I’ve been following the ‘Proposed Surveillance Advertising Ban.’ I won’t continue to harp on that topic. But two articles seemed to slide under the radar today. The first – ‘Senate …
METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW Read More »
