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METRIC MIKEY’S TBT – An Analytics Journey (a Metric Mikey’s Monday Morning-ism from March)
My Monday morning-ism today is more of a question than a thought. A question that prefaces a long soliloquy as an explanation. So the question: Evolution – Is it a journey, a road trip or just a funny shot glass? Often when you hear or read about the evolution of something, it is framed as …
The importance of Being Ernest
Originally posted on 11/16/2020 – an oldie, but still a goodie.. The rise in popularity of CDPs (Customer Data Platform) is no surprise. Marketers have been wanting this omnichannel view for decades. CDPs seem like the smoking gun that will provide this view. But the crux of this view relies on the underlying data. Ugh. …
UPDATED – THIRD PARTY COOKIES AND THE KARDASHIANS
Originally posted on July 13, 2021. Updated July 28,2022 – What are two things that are never going away, Alex? Umm, I mean Ken or Mayim…(Well, not any time soon anyway). The original article had ‘extensive’ detail on the background of Paris Hilton and KIm Kardashian’s friendship and fame beginnings. To read this detail …
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METRIC MIKEY’S FRIDAY FTC
Is seems they are finally getting it (even if it did take Roe v. Wade to get them there…) “…the FTC noted this week, anonymized data can be re-identified — especially when the data includes users’ locations.“ And this seems like it could be a good thing.. Google has reportedly proposed splitting parts of its …
METRIC MIKEY’S FRIDAY FTC
Watch out TikTok…They’re coming for you! So many things in the news about TikTok this week, and really, none of it good… Wait, what- “Lawmakers on the Senate intelligence committee are urging the Federal Trade Commission to investigate ByteDance’s TikTok over reports that employees in China accessed data about U.S. users of the service.” Not …
