Featured Posts

Law & Order PVU – Privacy Victims Unit

Dunt Dunt…In the digital marketing world, deceitful and deceptived offenses are considered especially heinous.In California, Colorado, Connecticut, Utah and Virginia, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Federal Trade Commission (FTC). These are their stories. You should definitely click on that link if you are …

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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …

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METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW

How’s that for an attention grabber! But it seems the shit is really getting real. For the last two days (day 1 and day 2), I’ve been following the ‘Proposed Surveillance Advertising Ban.’ I won’t continue to harp on that topic. But two articles seemed to slide under the radar today. The first – ‘Senate …

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