So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This old post, originally posted almost a year ago, actually drove some of the content for this more in depth article about the evolution of both data (sort of) and …
Originally posted on 11/16/2020 – an oldie, but still a goodie.. The rise in popularity of CDPs (Customer Data Platform) is no surprise. Marketers have been wanting this omnichannel view for decades. CDPs seem like the smoking gun that will provide this view. But the crux of this view relies on the underlying data. Ugh. …
The rise in popularity of CDPs (Customer Data Platform) is no surprise. Marketers have been wanting this omnichannel view for decades. CDPs seem like the smoking gun that will provide this view. But the crux of this view relies on the underlying data. Ugh. This doesn’t seem like it should be a big deal, but …
