Data Science

METRIC MIKEY’S TUESDAY TIP: Relaunching the blog with the post that started it all….

.It’s been a while and there has been a lot going on…and there is a lot about to happen. Oh, and Mikey has gotten fatter and more terrible behaved. To be fair, that is an awful picture of him. High thime to relaunch the blog! As always, i know i’ve mentioned it before a time …

METRIC MIKEY’S TUESDAY TIP: Relaunching the blog with the post that started it all…. Read More »

The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …

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