Optionality As you know, i’ve written a lot about what ‘currency’ is in the media world.. I was intrigued when I read this line in ‘Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency.’ “Optionality has always been a key part of our approach to measurement and currency,” says Andrea Zapata, executive vice president and …
And by money, I mean currency. Don’t worry, I am not talking Cryptocurrency. I am talking media currency, as I have over and over again. (Yes, I know. I’ve said it before…and before). But I think I am finally understanding it! Since currency is… “In TV advertising, the term “currency” refers to the agreed-upon unit of …
And by money, I mean currency. Don’t worry, I am not talking Cryptocurrency. I am talking media currency, as I have over and over again. But I am fascinated by the ever evolving use of data as ‘currency’ for media buys. In case you don’t want to click the link above to read the whole …
