METRIC MIKEY’S WEDNESDAY WORD
Optionality As you know, i’ve written a lot about what ‘currency’ is in the media world.. I was intrigued when I read this line in ‘Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency.’ “Optionality has always been a key part of our approach to measurement and currency,” says Andrea Zapata, executive vice president and …