Data Minimization I originally posted this last July. But, as I’ve said recently, I think the shit is finally getting really real…. Two words that should be waaaaay scarier to marketers than any version of the words about ‘cookie deprecation’ … What is data minimization- According to Rebecca Kelly Slaughter, it is’the idea that companies …
Yes. I know a while ago I introduced ‘FTC Friday‘ where I would feature all of the legal goings-ons (yes, that is the technical term) in the world of analytics and ad-tech privacy. As expected, the repurcussions have been broad and far-reaching. Those words sort of mean the same thing. But – let me explain. …
Yup. It is a new thing, what with the whirlwind of lawsuits, allegations and direction I started writing about last week based on recent (and some not so recent) FTC and other government activities. And I am not pointing these things out as a criticism. I am certain everyone is all for people’s privacy. But …
Topics…RIP FLoC “Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external servers, and will share those topics with participating sites, Google announced Tuesday.” Sorry …
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …
The New Normal – Data Driven Attribution (DDA) in GA4 Read More »
Identity Sorry, took me a minute to stop laughing. I googled the meaning of ‘identity’ and copied and pasted it into the blog before reading it. Here it is (and wtf example 1): i·den·ti·ty1. the fact of being who or what a person or thing is.“he knows the identity of the bombers” 2. a close …
