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TBT – METRIC MIKEY’S WEDNESDAY WORD

Data Minimization I originally posted this last July. But, as I’ve said recently, I think the shit is finally getting really real…. Two words that should be waaaaay scarier to marketers than any version of the words about ‘cookie deprecation’ … What is data minimization- According to Rebecca Kelly Slaughter, it is’the idea that companies …

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METRIC MIKEY’S WEDNESDAY WORD

Topics…RIP FLoC “Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external servers, and will share those topics with participating sites, Google announced Tuesday.” Sorry …

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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …

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