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UPDATED – THIRD PARTY COOKIES AND THE KARDASHIANS

Originally posted on July 13, 2021.  Updated July 28,2022 – What are two things that are never going away, Alex?   Umm, I mean Ken or Mayim…(Well, not any time soon anyway). The original article had ‘extensive’ detail on the background of Paris Hilton and KIm Kardashian’s friendship and fame beginnings.  To read this detail …

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METRIC MIKEY’S WEDNESDAY WORD

Topics…RIP FLoC “Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external servers, and will share those topics with participating sites, Google announced Tuesday.” Sorry …

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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …

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