METRIC MIKEY’S WEDNESDAY WORD
PAIR -Publisher Advertiser Identity Reconciliation (PAIR) In not so exciting, first party data news…’Google Unveils Protocol PAIR That Enables Data Clean Rooms‘. Not to downplay this ‘development’…. Google on Tuesday announced a solution in Display & Video 360 that provides advertisers and publishers with a secure and private way to reconcile first-party data for marketing …