PAIR -Publisher Advertiser Identity Reconciliation (PAIR) In not so exciting, first party data news…’Google Unveils Protocol PAIR That Enables Data Clean Rooms‘. Not to downplay this ‘development’…. Google on Tuesday announced a solution in Display & Video 360 that provides advertisers and publishers with a secure and private way to reconcile first-party data for marketing …
Topics…RIP FLoC “Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external servers, and will share those topics with participating sites, Google announced Tuesday.” Sorry …
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …
The New Normal – Data Driven Attribution (DDA) in GA4 Read More »
Identity Sorry, took me a minute to stop laughing. I googled the meaning of ‘identity’ and copied and pasted it into the blog before reading it. Here it is (and wtf example 1): i·den·ti·ty1. the fact of being who or what a person or thing is.“he knows the identity of the bombers” 2. a close …
Wait! What just happened? Where did Metric Mikey’s Monday Music go? Just trying to get a bit more analytically relevant posts going. Sorry. But spoiler alert – there may be a video at the end of this post. I came across this article over the weekend, ‘Peacock Strikes Direct Access DSP Deals With The Trade …
Once again, the can may have been kicked further down the road. I’ve been writing for over a year about the demise of the third party cookie in Chrome. It seemed eminent and ominous….until it didn’t. Back at the end of June this ‘apocalypse’ was postponed until the end of 2023. Just today the testing …
