I’m feeling a little nostalgic for the post that started all of this! Yup. A little over two years ago…the podcast which led to the post that launched a thousand …okay, maybe not an actual thousand. Four hundred and forty-eight (448 – don’t blame me for writing it out – blame Weird Al. He taught …
Originally posted on 11/16/2020 – an oldie, but still a goodie.. The rise in popularity of CDPs (Customer Data Platform) is no surprise. Marketers have been wanting this omnichannel view for decades. CDPs seem like the smoking gun that will provide this view. But the crux of this view relies on the underlying data. Ugh. …
Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked the bounce rate ‘code’ to make it a, wait for it, useful metric. What you say- How is that possible- It is technically impossible to have a single page visit capture meaningful information like time …
Here’s an oldie, but a goodie from the very beginning (back when I was way more creative!)
The rise in popularity of CDPs (Customer Data Platform) is no surprise. Marketers have been wanting this omnichannel view for decades. CDPs seem like the smoking gun that will provide this view. But the crux of this view relies on the underlying data. Ugh. This doesn’t seem like it should be a big deal, but …
