There is PII in My Data – But There is Data in My PII Personal identifiable information, or PII, is data that can be used to identify a specific individual. PII includes information such as name, address, phone number, email address, social security number, and date of birth, among others. In the modern world, where …
OLLIE’s POST – There’s PII in My Data but There is Data in My PII Read More »
the VID The VID or VirtualID is the cornerstone of a new cross-media measurement system that will, for the first time, enable marketers to control the reach and frequency of their ads across all video advertising platforms and screens. The term seemed to surface back in 2020 – VIDs, or virtual people IDs –– intended …
Generative AI (Artificial Intelligence) refers to a subset of AI that involves the use of machine learning algorithms to generate (or create) new content that imitates human-like creativity. This type of AI enables machines to understand, classify, and create content such as images, videos, music, and text in a way that is similar to the …
OLLIE’s WEDNESDAY ANSWER – What is Generative AI Read More »
Google Signals and Reporting Identity Google Signals is Google’s database of all its logged in users. This is great because it tracks unique users whether they log in from their phone, their work computer, their home computer, etc. It is ‘deduped’ and accurate. This is great for truly understanding actual ‘people’ in your analytics. It …
Google Signals is a feature in Google Analytics that allows you to enable cross-device reporting and remarketing. When enabled, Google Signals uses the power of signed-in Google users to connect their behavior across devices, and this can be very useful in providing more accurate insights into users’ behavior across multiple devices. Here are some benefits …
So, I am not going to lie. This post is co-written, me and Ollie (ChatGPT) and Bing’s AI. There was just too much to research. My part of this post is inspired by this…TikTok Launches Paywalled 20-Minute Videos, Ramps Up YouTube Rivalry. This on the heels of YouTube launching ‘Shorts.’ And then there was all …
