There are many reasons why a company should consider implementing Google Analytics 4 (GA4), but here are three of the most important: 1. Enhanced tracking capabilities: GA4 provides more advanced tracking capabilities than its predecessor, Universal Analytics. It allows for more detailed tracking of user behavior across multiple devices and channels, including mobile apps, AMP …
Or, this week we could just call it ‘TikTok’s Troubles’… Normally Monday Media would talk about things like, Meta considering launching Twitter-like a social media platform or TikTok Pushes Harder Into Search Ad Market. But I feel what was on the news this morning sort of overshadows all of that. Journalist Emily Baker-White was being …
CIMM stands for Coalition for Innovative Media Measurement. It is an organization created to facilitate the development and adoption of new media metrics and measurement practices in the industry. The goal of CIMM is to help marketers and advertisers gain a better understanding of how their advertising campaigns are being received and how effective they …
OLLIE’s MONDAY ANSWER – What is CIMM in Marketing- Read More »
User ID In GA4, user ID is a unique identifier assigned to a user that allows you to track their activities across devices and platforms. Unlike the GA3 tracking method, where cookies are used to track user data, GA4 uses a combination of cookies and user ID to track user data. When a user logs …
OLLIE’S ANSWER – What is UserID in Google Analytics? Read More »
Let’s see what is happening this week… Coming as a shock to no one, Twitter, especially with Elon Musk at the helm, does not care about anyone’s privacy. This is very interesting to watch. If you remember, last week – Meta Defeats Video Privacy Claims Over Live Streaming. It is interesting not because of the …
Throwback Thursday had gotten boring. So from now on, Both Ollie and I will write a post with the same title. You decide who wrote it better. Today’s title is (Ollie is the hands-down winner this week, as i had to ask him for the technical details part of my oost). ‘There’s PII in My …
AND NOW FOR SOMETHING NEW – METRIC MIKEY’S THURSDAY TEST Read More »
