So, today being a holiday, I thought I’d take a break from analytics and just have a true Music Monday. I decided to pick an awesomely fun song, by an awesomely fun, band. But when I saw the video, I was appalled. That is not the band I know doing that song. Yes, things may …
I’ve been feeling a little reminiscent lately, so I thought I’d dust of the post that launched this whole crazy thing……Enjoy! A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web …
Attribution Well, isn’t that a loaded word. It’s been around for way over a decade. But, still, so few people understand it. It has morphed into a ‘defense of channels.’ But as much as it has morphed and ‘evolved’, I realize every day that people have as little understanding of attribution as they did in …
Not lying. This is not going to be the most exciting Tuesday tip. But really, are any of them really exciting. Quick tip – to test revenue in GA4 may not be as easy as just looking at the home page. What I’ve seen is sometimes revenue either doesn’t ‘show up’ for a few days …
Once again, the can may have been kicked further down the road. I’ve been writing for over a year about the demise of the third party cookie in Chrome. It seemed eminent and ominous….until it didn’t. Back at the end of June this ‘apocalypse’ was postponed until the end of 2023. Just today the testing …
And today’s topic…reconciliation. For context, not meaning ‘the restoration of friendly relationsth’, but more ‘the action of making one view or belief compatible with another.’ Or more precisely – comparing and understanding the difference between two systems – for example GA4 and your order management system. My advice after years, decades of people comparing a …
