I just love a good Retail Media story. It seems Dollar General is now getting into the game…’Dollar General Expanding Ad Network, Eyes Self-Service Option‘. I have been so interested in Retail Media since my 2021 resolutions (even if I mistakenly called it Ecommerce Ads – and who knows what I was referring to in …
Yes. I know it is Sunday. But cut me some slack. It is a long, holiday weekend. BUT there is a lot going on….So here we are! It may not look like much since I am only referencing two articles today – but they are doozies! First – ‘Lawmakers Urge FTC To Probe Google, Apple …
1 & 2 – Repercussions – brand and financial for violating privacy regulations. Seems this is definitely thing. This is why I started FTC Fridays. Stay tuned for this week’s FTC Friday! 3 & 4 – Companies adopting GA & BigQuery. Many companies have. But there are still many, many companies who are dragging their …
Cohort You got me. This is not the first time I’ve used this word for Wednesday’s word. But today it has a new purpose. To recap: A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same …
OK. So it is not so much a tip as a point of clarification. You know when two words mean something that, perhaps you don’t understand, but you know are similar…. Remember my post on the model vs. algorithm conundrum…So complex it took two posts to answer. Well, here is another one…Artificial Intelligence (AI) and …
And by money, I mean currency. Don’t worry, I am not talking Cryptocurrency. I am talking media currency, as I have over and over again. But I am fascinated by the ever evolving use of data as ‘currency’ for media buys. In case you don’t want to click the link above to read the whole …
