METRIC MIKEY’S TUESDAY TIP
So everyone I know who has been working with GA4 has had the ‘you can’t get there from here‘ moment. One prime example is tying a Google Ad campaign to a (not yet set) conversion in Explore. A way to do this is to find a dimension (even a custom dimension) to filter the Acquisition …
METRIC MIKEY’S MONDAY MEDIA
Uncle. I just can’t do anymore Musk. So today is back to just being Media. Just a little recap….Some nice news… Kroger Expands Retail Media Reach To Snapchat, Offers New Targeting Segments Podcast Advertisers Offered Help In Contextual Targeting YouTube Tests Affiliate Marketing And Brings Shopping To Shorts And, no shock here..TikTok Advertising Projected To …
TBT – The Epic Comeback of William Shatner, um, I mean the Funnel
Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It’s just that both were epic in the day, then kind of dropped out for a while, and then came back, big time. If you know me, I have all of the makings of a Star …
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METRIC MIKEY’S WEDNESDAY WORD (and I guess you could call it wackiness)
“Extremely Hardcore” So you may have realized that today’s word is going to have nothing to do with analytics.. Maybe I just watched too much ‘Beavis and Butthead’ back in the day….But I tell you, these posts just keep writing themselves. “Elon Musk gives ultimatum to Twitter employees: Do ‘extremely hardcore’ work or get out” …
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METRIC MIKEY’S TUESDAY TIP(s)
I figure since i have been Musk and his goings-ons with Twitter pretty much write this blog lately, i’d let MediaPost write today’s tip(s). Sprinkled with just a little commentary from me! I’m thinking this tip speaks for itself: Stop Optimizing Constantly! Let Performance Marketing Breath Maybe you should do more of these things… Magna/Charter …
