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TBT – Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust of the post that launched this whole crazy thing……Enjoy! A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web …

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IT’S THURSDAY. SO IT’S BANANALYTICS!

And today’s topic…reconciliation. For context, not meaning ‘the restoration of friendly relationsth’, but more ‘the action of making one view or belief compatible with another.’ Or more precisely – comparing and understanding the difference between two systems – for example GA4 and your order management system. My advice after years, decades of people comparing a …

IT’S THURSDAY. SO IT’S BANANALYTICS! Read More »

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