Analytic Posts Leave a Comment / All Categories / By admin METRIC MIKEY’S TBT – Marketing – Roulette or Blackjack? Dusting this (super) oldie off because I am about to have a new spin on it.... Recently I finished Jeffrey ...Read More TBT – Why Every Side Should Want Log-Level Data…the post that started it all back in September, 2020 A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask ...Read More The New Normal – Data Driven Attribution (DDA) in GA4 Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...Read More 5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start… This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...Read More TBT – Just a Few Resolutions for 2021 Not to pat myself on the back. But I think a few of these were spot on. Maybe they manifested ...Read More 1 2 3 … 12 ›