TBT – Defensive Attribution – Let the Models Fight it Out
In celebration of my webinar on Attribution 2021 - Back the Future- being done and in the books, I'm reposting ...
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METRIC MIKEY’S MONDAY MUSIC-ISM
One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
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METRIC MIKEY’S TBT – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files. Please excuse Mikey’s boredom in the picture above. He’s been subjected to listening to a lot of technical stuff lately….
In keeping with reminiscing about heuristics and ClickTracks, I bring back the post from last September that reignited my obsession ...
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METRIC MIKEY’S WEDNESDAY WORD
Heuristics What a great word! Especially as it pertains to web analytics. The reason I love this word, especially as ...
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METRIC MIKEY’S TUESDAY TIP (TWO-FER)
GA4 fun today! I posted this a while ago, but as I learn that more and more companies are interested ...
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