analysis, analytics, business

Analytic Posts

METRIC MIKEY’S TBT – KNOW WHEN TO SAY WHEN

Frequency capping is a good thing. It limits the number of times your display or video ad is shown to ...
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METRIC MIKEY’S MONDAY MEDIA

Wait! What just happened? Where did Metric Mikey's Monday Music go? Just trying to get a bit more analytically relevant ...
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METRIC MIKEY’S WEDNESDAY WORD

I guess I just can't say it enough - BeetlejuiceBeetlejuiceBeetlejuice I kid - a little Halloween humor. But really - ...
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TBT – Why Every Side Should Want Log-Level Data

I've been feeling a little reminiscent lately, so I thought I'd dust of the post that launched this whole crazy ...
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TBT – Defensive Attribution – Let the Models Fight it Out

In celebration of my webinar on Attribution 2021 - Back the Future- being done and in the books, I'm reposting ...
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