analysis, analytics, business

Analytic Posts

TBT – Defensive Attribution – Let the Models Fight it Out

In celebration of my webinar on Attribution 2021 - Back the Future- being done and in the books, I'm reposting ...
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METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
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METRIC MIKEY’S WEDNESDAY WORD

Heuristics What a great word! Especially as it pertains to web analytics. The reason I love this word, especially as ...
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METRIC MIKEY’S TUESDAY TIP (TWO-FER)

GA4 fun today! I posted this a while ago, but as I learn that more and more companies are interested ...
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