analysis, analytics, business

Analytic Posts

METRIC MIKEY’S TUESDAY TIP

It's so easy to figure out who are your new customers in GA4. Side note, that's me by my brand ...
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METRIC MIKEY’S MONDAY MORNING-ISM

"I've always believed analytics are crap!" Who knew Charles Barkley (and Shaq) hated analytics so much? Sure, it's old (and ...
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METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask ...
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METRIC MIKEY’S TUESDAY TIP – KNOW WHEN TO SAY WHEN

Frequency capping is a good thing. It limits the number of times your display or video ad is shown to ...
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METRIC MIKEY’S TUESDAY TIP

Fix your dashboard using engineering concepts. Read more. I know. I am lazy. Repurposing. Sorry ...
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