analysis, analytics, business

Analytic Posts

TBT – OMNITURE AND ADOBE – A COOKIE CUTTER DEAL (2009)

So, I wrote this over a decade (back when I used to THOROUGHLY research my posts. So much has changed ...
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METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
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METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask ...
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TBT Reboot: All About that Bass (well…BASELINE)

Baselines are wonderful. According to the dictionary, they are: ​a minimum, or starting point, used for comparisons. ​ Why is ...
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METRIC MIKEY’S THROWBACK THURSDAY

It wasn't too long ago. I posted this, but it is so funny I had to post it in case ...
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