New METRIC MIKEY’S TUESDAY TIP – GET RID OF THE BOUNCERS AND THE LIARS
To explain, if you remove bounce (0 second) sessions and super long (but very few) sessions, you can get a ...
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METRIC MIKEY’S MONDAY MORNING-ISM
"People don't dislike ads. They dislike bad ads". Just another little nugget from last week's 'The Ad Platform' about Roku, ...
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METRIC MIKEY’S (RAINY) FRIDAY FUN FACT
Yup, I'm in the towel again. Another rainy day. So I'll keep it short. "OTT has the pipes of digital" ...
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METRIC MIKEY’S THROWBACK THURSDAY
Okay, so I am not throwing it too far back because, as you can see, I have been very busy ...
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METRIC MIKEY’S WEDNESDAY WORD
Heuristics. That's a good word - a practical way of solving a problem that produces a, potentially not optimal, solution ...
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METRIC MIKEY’S TUESDAY TIP
And GA4 is so GOOD - because of so many things, but not the least of which is that current ...
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