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TBT – Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
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METRIC MIKEY’S WEDNESDAY WORD

Dark Patterns... Getting in the spirit (get it:) of Halloween (yes, even though decorations and candy have been out for ...
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METRIC MIKEY’S TUESDAY (TIRED) TIP

Sorry it is late. And sorry I am going old school, GUA. Just a quick tip - check your Channels ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S FRIDAY FTC

Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn't it!). From Tuesday, "IAB: ...
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TBT – The Dingo Ate My Baby (okay, well, actually – Automation Stole My Paid Search Campaigns)

Even though this was originally posted almost 2 years ago, in honor of some friends recently being informed their Google ...
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