Search Results for: RETAIL MEDIA

METRIC MIKEY’S MONDAY MEDIA…Yes. Of course, with a little MUSK

Don’t you just hate people who say, ‘Happy Monday!’…So, happy ‘Loosen up, Lighten up Day (shouldn’t that be every day-). OK, OK! Back to Media Monday, with a little (or maybe lot of) Musk. Let’s start with the obvious…’Ad Frequency On Streaming TV Sucks. Let’s Fix It.’ But why – you ask. Well, it’s not …

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METRIC MIKEY’S MONDAY MEDIA

So much going on. Where to begin…. Oh, I know. My favorite, Retail Media (of course!) Omnicom Launches Commerce/eRetail Practice Transact all on the heels of GroupM’s findings, “GroupM Benchmarks ‘Retail Media’ At 11% Of Total Ad Spend, Growing Fast.“ And media’s new ‘currency’ in play, Dentsu Strikes Advanced Local TV ‘Currency’ Deal With Comscore …

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