monitor, binary, binary system

Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements.  It ‘translates’ concepts that may be difficult to grasp into factS.  Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us.  Bad data and bad data uses can influence us and push an agenda.

It all boils down to this.  Is it factual or fabricated?  Is it used correctly or is it misused or abused?  There is more, of course.  But that’s a start.

WA + CS – A Match Made in Heaven

Originally I had thought about the title, 'Why Customer Service teams NEED Web Analytics andWhy Web Analytics teams NEED the ...
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/ Analytic Posts, Featured Posts

The Joy of Analytics

The name and opening graphic was borrowed from a Meetup I did back in 2013. But the new content features ...
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/ Analytic Posts, Featured Posts, Videos

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 12 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

How I got here…

HEY! Metric Mikey Here.

A little about me…

I’m six (lucky for you she’ll have to update this page at least once a year).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Shameless Self-Promotion

Like what you see on the site?
It can be yours...

… if the price is right.  Not really.  
Okay, maybe a little really.
I’m not proud.  Okay, maybe I’m a little proud.  

Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Analytic Therapy

Anxious? Afraid of change? Afraid of the unknown- Don't worry. I've got you. 100% Private Professional Counseling Anytime, Anywhere. Just ...
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Christmas 2020

You know it.  Even if you don’t say it.  We all just want 2020 to be done.  So to celebrate ...
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Sure, you could just steal it. Or I could write if for you, so It makes sense for your business ...
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Let's talk about you! And by CV, I mean 'Cool Venn (Diagram).' Or it could be a Word Cloud - ...
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Data Appraisal

If you liked ‘Antiques Roadshow', you’ll love ‘Analytics Roadshow.’ I kid. But it is good to know what your data ...
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Tell Me What You Want

So I don't know what I don't know.  So tell me. Just tell me a bit about you ...
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The Whole Enchilada

Well.  It all sounds so good.  Sign me up.  For everything.  Do it! Just tell me a bit about you ...
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Okay, so not the OK Go, Saturday Banana or even the WKRP ones, but I do love making those Doodly ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)


Don't worry. She didn't really make me wear that hat! ...
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/ Metric Mikey


Today it's actually 1.5 tips. But the .5 tip is quite important. So, I 'll start with that. Last Tuesday, ...
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/ Analytic Posts, Metric Mikey


So, today's Monday Morning-ism is both 'Friday Fun Fail' and 'Monday Morning Miss'. The video was supposed to be Friday's ...
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/ Analytic Posts, Metric Mikey, Videos


OK. I get it. This banana thing is getting a little stale. (Sorry, I couldn't resist.) So this will be ...
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/ Metric Mikey, Videos


I still love that term, 'Blursday'. Awesome, just awesome! So for today's Throwback Blursday, I found a blog post from ...
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Remember the 'Wayback Machine'? What a fun way to waste an afternoon! ...
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GA4 fun today! It is so easy to update your basic tagging settings (well, once you know where they are) ...
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/ Analytic Posts, Metric Mikey


'(He never plays) as good as he should'. A random comment from a conversation with Mellow Milo (our media-man-about-town) regarding ...
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/ Metric Mikey, Videos

Ruminations to Remember

(or you could say, old blog posts)

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