It is time to get GA4
Traditional Google Analytics stops processing in 99 days!

Don’t get left with no analytics or analytics you don’t understand come Jully 1st.  Come July 1, your current GA will stop collecting data.  If GA4 is not already implemented on your site, you will have no analytics data.  We don’t want that to happen.

 

We can help implement, configure and teach you GA4 to get you prepared for the new way of analytics that becomes a reality in about three months.  

 

If you already have GA4, we can audit and help you update the configuration, so you get get the  most out of your reporting.   

 

I NEED GA4, NOW!

Don’t let your data go dark! Implement GA4 as soon as possible to keep tracking your website and app performance. With the changes coming on July 1, it’s essential to take action now. 

Is My GA4 Data RIGHT?

 Don’t guess! Our GA4 Audit will ensure that your data is accurate & reliable. Trust us to optimize your digital strategy and ensure your GA4 is implemented and configured to support that strategy.

My Post

Ollie's (ChatGPT's) Post

For You Humans

METRIC MIKEY’s THURSDAY TEST – WHO WROTE IT BETTER (me or Ollie)

What are the top three reasons to use ChatGPT to write your blog posts? There have been lots of articles ...
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OLLIE’s (ChatGPT’s) FRIDAY FUN

Something a little different today. Taking a break from FTC Friday. However, more to come on the out come of ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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No posts found.

METRIC MIKEY’S FRIDAY FTC

Lucky for me, in addition to all of the responsibilities Mr. Musk has taken on this week after acquiring Twitter, ...
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METRIC MICKEY’S FRIDAY FTC

Google Email Spam Filters Focus Of L-atest RNC Lawsuit Ughh...Remember when this all started..How Are Apple, Amazon, Facebook, Google Monopolies? ...
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METRIC MIKEY’S FRIDAY FTC

You may have noticed there was no Friday FTC last week. I sort of came to a realization, no news ...
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METRIC MIKEY’S WEDNESDAY WORD

Tags When is a tag not just a tag? When it is also considered an 'endorsement,' which is always, according ...
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METRIC MIKEY’S FRIDAY FTC

Yes. I know it is Monday. So here is what happened last week. Let's just call it the usual suspects ...
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METRIC MIKEY’S FRIDAY FTC

Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn't it!). From Tuesday, "IAB: ...
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METRIC MIKEY’S TUESDAY TIP

What- Filters...YES! They are here. Well, sort of. They are here in GA4, but a bit different. You can now ...
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METRIC MIKEY’S TUESDAY TIP

Check it, before you wreck it! Yep. I'm corny. But it may be worth taking a glance at your GA4 ...
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METRIC MIKEY’S WEDNESDAY WORD

Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked ...
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METRIC MIKEY’S WEDNESDAY WORD

Modeled Conversions Before I get into modeled conversions, you may be asking, 'Where is your picture, Mikey-' Well, if you ...
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Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S TUESDAY TIP

OK. Today's Tuesday tip will be short and sweet. Ask me anything. So maybe not anything. And maybe not me ...
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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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METRIC MIKEY’S FRIDAY FUN FACT

Not sure if this qualifies as a fact (and most certainly doesn't qualify as most people's Friday night fun) - ...
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METRIC MIKEY’S TUESDAY TIP

I was going to say consider switching your GA4 default attribution model to Data Driven as it is the closest ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
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METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me!   What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY (RETAIL) MEDIA

Yay. It is finally happening! I know i've been harping on retail media for a while. But it looks like ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)

alien, robot, android-1905155.jpg

OLLIE’s (ChatGPT) MONDAY ANSWER – Why Should I use Google Tag Manager-

NOTE: Yes. I gave him a name. I felt he needed one. Sure, I'd be happy to explain why you ...
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METRIC MIKEY’S FRIDAY FTC

Although there were a few more, two articles stuck out to me this week. The first, Meta Defeats Video Privacy ...
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/ Privacy, Today's Post

CHATGPT EXPLAINS – Why You Should Use Google Analytics

Google Analytics is a powerful web analytics tool that can provide you with valuable insights into your website's traffic and ...
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CHATGPT’s FIRST POST – The Impact of Privacy Regulations on Advertising (1000 words)

In the digital age, advertising is a ubiquitous aspect of modern life. Whether we are scrolling through our social media ...
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/ Featured Posts

METRIC MIKEY’S WEDNESDAY WORD

Wiretap I do not think it means what you think it means. Inconceivable. So, originally my plan for today's word ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP

And lucky you! Today is a twofer. I did not know that twofer is actually a real word. But it ...
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METRIC MIKEY’S MONDAY MEDIA

TikTok I've always prided myself on being able to go deeply into the analytics, but also explain things at a ...
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/ Metric Mikey, Today's Post

TBT – METRIC MIKEY’S WEDNESDAY WORD

Data Minimization I originally posted this last July. But, as I've said recently, I think the shit is finally getting ...
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About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 15 years closer to being a girl (as opposed to a grown woman).  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m still almost nine (see, she updated it!  Yup, even though it will be August 16th again [2023], she found my ‘adoption’ papers that had my birthday – August 16, 2014.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).  And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like. 

 

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

And don’t even get me started on what i have learned about data science.

Ruminations to Remember

(or you could say, old blog posts)

(no title)

METRIC MIKEY'S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One ...
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‘THE ANSWER’ THURSDAY

Here is the answer of how algorithms and models relate to each other, straight from the words of a data ...
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audio, sound, soundwaves

(Data) Success

How can you make all of the data you have useful? ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
Read More

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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A LITTLE SUNDAY FUN

A Doodly and Toonly mashup! ...
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A LITTLE SUNDAY FUN – CONCLUSION

I couldn't leave you hanging! ...
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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Say Hi!

Feel free to reach out with questions, comments, suggestions or just to say hi!  Just email me at joy@analyticgirl.com