Analytics are boring. Yes. I said it.

If you think that is not true, just ask me about the history of web analytics. It’s not just me and this site that are boring – well, maybe a combo of all these things.

 

Design-wise, a long time ago – when I worked at a web design firm, I learned one of the most basic design ideas.  People like to see pictures of people (real people – not stock photos) on websites.  I may argue that today this includes dogs, too.  

 

All that said – time for an AnalyticGirl.com reboot.  I am taking a slight new direction with the site.  In addition to one analytic bit of wisdom a day, I will also add one thing people-related.

 

However, design-wise the site may take a little while to improve as my WordPress skills have not improved much since I launched this site in 2008.  And the dog pictures will likely be way more current than the people pictures.

 

I also am not locking the days into topics (aka – no more Media Monday.  It will just be Monday).

Today's Post

Today 2022

For You Humans

METRIC MIKEY’S WEDNESDAY WORD

With all the talk about ChatGPT, i figured it would be a good time to dust off those old data ...
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METRIC MIKEY’S WEDNESDAY WORD

Impact Wow. Last year this seemed like SUCH a big deal. Not saying ML (machine learning) is not important. But ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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METRIC MIKEY’S FRIDAY FTC

Comin' around again.... As I mentioned last week, it's the location AND the other personal data capture that is going ...
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METRIC MIKEY’S FRIDAY FTC

So this is where it all comes together....and then all falls apart. Okay - so these stories aren't specific to ...
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METRIC MIKEY’S FRIDAY FTC

Wow. Lots going on this week. So where to begin... I guess Monday is a good place to start:Google Battles ...
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METRIC MIKEY’S WEDNESDAY WHIMSEY

Yup. It is after 10pm and I cannot think of a word good enough for today's Wednesday word - so ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S FRIDAY FTC

So, some familiar faces/stories and something that we haven't seen an a little while... California Privacy Agency Staff Recommend Opposing ...
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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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METRIC MIKEY’S FRIDAY FUN FACT

Not sure if this qualifies as a fact (and most certainly doesn't qualify as most people's Friday night fun) - ...
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METRIC MIKEY’S TUESDAY TIP

I was going to say consider switching your GA4 default attribution model to Data Driven as it is the closest ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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METRIC MIKEY’S WEDNESDAY WORD

So, for the past few weeks after, of course, hearing an episode of Behind the Numbers (my favorite podcast - ...
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METRIC MIKEY’S TUESDAY TIP

You know I am the biggest fan of GA4 - but as more and more traditional Google Analytics customers are ...
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METRIC MIKEY’S TUESDAY TIP

So today's tip may be a bit boring, but practical. As more people are starting to give GA4 a try, ...
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METRIC MIKEY’S TUESDAY TIP

As GA4 becomes more widely adopted, start thinking about visitors in a new way. Stop thinking about sessions and bounce ...
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METRIC MIKEY’S TUESDAY TIP

Well, I had another one (tip) about the uselessness of pushing the 'close door' button on an elevator that I ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
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METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me!   What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY (RETAIL) MEDIA

Yay. It is finally happening! I know i've been harping on retail media for a while. But it looks like ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)

METRIC MIKEY’S WEDNESDAY WORD(s)

There are two words today - the good(ish) news word and the bad news word. The good news word - ...
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/ GA4, Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP

Yet another WordPress (perhaps obvious) tip... When adding GTM code to your site, install the child-theme of your primary theme ...
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/ Metric Mikey, Today's Post, WordPress

METRIC MIKEY’S MEDIA MONDAY

Just a few random finds this Monday... Amazon Launches TikTok-Like Ecommerce Feed, Inspire - I was going to be snarky ...
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/ Metric Mikey, Today's Post

TBT – ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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/ GA4, Metric Mikey, Today's Post

METRIC MIKEY’S WEDNESDAY WORD

Joy Today's word was going to be 'features' as they relate to data science. But then i found out today ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP

SEO is impor...well, actually, it's everything. I am sure i am not saying anything you don't know. But maybe you ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA

So, in no real shocking news (then is it really news), Monday Media.. Apple, Amazon Resume Advertising On Twitter - ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S FRIDAY FTC

So this week's 'FTC' round-up starts with the ol' ususal suspects, moves into a little deeper, maybe murkier area and ...
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/ Metric Mikey, Privacy, Today's Post

TBT – METRIC MIKEY’S TUESDAY TIP

\OK - It's actually a re-TBT...BUT with a little dash of Dave Grohl. Privacy stuff - yup. Been posting for ...
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/ Metric Mikey, Today's Post

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 14 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it!  Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).  And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations to Remember

(or you could say, old blog posts)

(no title)

METRIC MIKEY'S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One ...
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‘THE ANSWER’ THURSDAY

Here is the answer of how algorithms and models relate to each other, straight from the words of a data ...
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audio, sound, soundwaves

(Data) Success

How can you make all of the data you have useful? ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
Read More

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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A LITTLE SUNDAY FUN

A Doodly and Toonly mashup! ...
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A LITTLE SUNDAY FUN – CONCLUSION

I couldn't leave you hanging! ...
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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Say Hi!

Feel free to reach out with questions, comments, suggestions or just to say hi!  No need to fill out any form.  Just email me at joy@analyticgirl.com