Machine Learning, Artificial Intelligence and Consent to Track are coming to analytics thanks to companies like Google and Apple.

And this is not a bad thing.  Companies are realizing it is time to revisit their thoughts about data capture and reporting.  Not only are privacy concerns driving this, but also the imminent sunsetting of Google Analytics in 2023.

But wait!  GA4 is already here.  A new approach to tracking and understanding your visitors is on the horizon.  And that is a very good thing.   Where traditional Google Analytics was created to measure the Web 1.0 (and maybe a little Web 2.), GA4 was built to understand and measure the world we live in today. 

Also, with more robust and targeted data deletion functionality, once you identify any privacy violations you may accidentally be committing you can get that data removed before it causes you real problems (where did my GA account go….).

Today's Post

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TBT – Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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METRIC MIKEY’S FTC FRIDAY

So, I may not know the actual organizational structure of the government as well as I probably should - but ...
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What could possibly go wrong?

METRIC MIKEY’S FRIDAY FTC

Is seems they are finally getting it (even if it did take Roe v. Wade to get them there...) "...the ...
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METRIC MIKEY’S TUESDAY TIP

It's like someone at TikTok read last Tuesday's tip (they didn't:). But they did launch an education program to help ...
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METRIC MIKEY’S FRIDAY FTC

Watch out TikTok...They're coming for you! So many things in the news about TikTok this week, and really, none of ...
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METRIC MIKEY’S FRIDAY FTC

Yes. I know it is Sunday. But cut me some slack. It is a long, holiday weekend. BUT there is ...
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Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S TUESDAY TIP

OK. Today's Tuesday tip will be short and sweet. Ask me anything. So maybe not anything. And maybe not me ...
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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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METRIC MIKEY’S FRIDAY FUN FACT

Not sure if this qualifies as a fact (and most certainly doesn't qualify as most people's Friday night fun) - ...
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METRIC MIKEY’S TUESDAY TIP

I was going to say consider switching your GA4 default attribution model to Data Driven as it is the closest ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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METRIC MIKEY’S WEDNESDAY WORD

So, for the past few weeks after, of course, hearing an episode of Behind the Numbers (my favorite podcast - ...
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METRIC MIKEY’S TUESDAY TIP

You know I am the biggest fan of GA4 - but as more and more traditional Google Analytics customers are ...
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METRIC MIKEY’S TUESDAY TIP

So today's tip may be a bit boring, but practical. As more people are starting to give GA4 a try, ...
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METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me!   What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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METRIC MIKEY’S TUESDAY TIP CONTINUTED

And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like ...
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METRIC MIKEY’S WEDNESDAY WORD

I know I have beaten this horse to death. Does anyone even say that anymore. But... Commerce Media But it ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)

METRIC MIKEY’S WEDNESDAY WORD

Destination A picture is worth a thousand words, especially when you are as tired as I am. But, if you ...
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/ GA4, Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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/ Metric Mikey, Retail Media, Today's Post

METRIC MIKEY’S FRIDAY FTC

Comin' around again.... As I mentioned last week, it's the location AND the other personal data capture that is going ...
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/ Metric Mikey, Privacy, Today's Post

TBT – METRIC MIKEY’S TUESDAY TIP

Originally posted in April of 2021...a time when the ability to compare some metrics from GA3 to GA4 was not ...
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/ GA4, Metric Mikey, Today's Post

METRIC MIKEY’S WEDNESDAY WORD

Emotion AI "Emotion AI is the next wave of basic AI applications like reactive machines, like those used in chatbot ...
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/ Metric Mikey, Today's Post

MOUTNTAIN, um, I mean, METRIC MIKEY’S TUESDAY TIP

Yes. That is me - out in the middle of nature. Don't ask. I can't find my sofa or my ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S MEDIA MONDAY

Actionable Audio Ads...I can't decide if they are cool or creepy. Watch the ad (at the bottom of the article) ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S FRIDAY FTC

So this is where it all comes together....and then all falls apart. Okay - so these stories aren't specific to ...
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/ Metric Mikey, Privacy, Today's Post

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 14 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it!  Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).  And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations to Remember

(or you could say, old blog posts)

(no title)

METRIC MIKEY'S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One ...
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‘THE ANSWER’ THURSDAY

Here is the answer of how algorithms and models relate to each other, straight from the words of a data ...
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audio, sound, soundwaves

(Data) Success

How can you make all of the data you have useful? ...
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5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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A LITTLE SUNDAY FUN

A Doodly and Toonly mashup! ...
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A LITTLE SUNDAY FUN – CONCLUSION

I couldn't leave you hanging! ...
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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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All About that Bass (well…BASELINE)

Baselines are wonderful. According to the dictionary, they are: ​a minimum, or starting point, used for comparisons. ​ Why is ...
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Say Hi!

Feel free to reach out with questions, comments, suggestions or just to say hi!  No need to fill out any form.  Just email me at joy@analyticgirl.com