monitor, binary, binary system

Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements.  It ‘translates’ concepts that may be difficult to grasp into factS.  Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us.  Bad data and bad data uses can influence us and push an agenda.

It all boils down to this.  Is it factual or fabricated?  Is it used correctly or is it misused or abused?  There is more, of course.  But that’s a start.

TBT – Why Every Side Should Want Log-Level Data

I've been feeling a little reminiscent lately, so I thought I'd dust of the post that launched this whole crazy ...
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/ Analytic Posts, Featured Posts

TBT – Defensive Attribution – Let the Models Fight it Out

In celebration of my webinar on Attribution 2021 - Back the Future- being done and in the books, I'm reposting ...
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/ Analytic Posts, Featured Posts

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
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About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 12 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m seven (see, she updated it!  Yup, August 16th.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

TBT – Welcome to the Fun(nel) House

It's an old-dy..but a funnel-ly....   ...
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/ Funnel Posts, Metric Mikey, Videos

METRIC MIKEY’S WEDNESDAY WORD

Parity The more GA4 implementations I am involved in, the more I hear that word. parity. Parity with my existing ...
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/ Metric Mikey

METRIC MIKEY’S TUESDAY TIP

JUST DO IT! Refraining from my normal 'Starsky and Hutch' meme. You can kind of make out the Nike swoosh ...
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/ Metric Mikey

METRIC MIKEY’S MONDAY MUSIC

They're back! ABBA You may or may not know who ABBA is. But you will want to know just how ...
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/ Metric Mikey

METRIC MIKEY’S (not so) FUN FACT

It's Friday evening, so I will keep it short and sweet. The default data retention settings for GA4 is 2 ...
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/ GA4, Metric Mikey

IT’S FINALLY HERE…FOR REAL…..BANANALYTICS THURSDAY!

Sorry for the false start last week. Just think of it as an extended teaser (or sure, you know the ...
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/ Bananalytics, Metric Mikey

METRIC MIKEY’S WEDNESDAY WORD

Intent As in, dogs can sense intent. Yes. We always thought it. But now it has been proven. How does ...
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/ Metric Mikey

METRIC MIKEY’S TUESDAY (TIRED) TIP

Sorry it is late. And sorry I am going old school, GUA. Just a quick tip - check your Channels ...
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/ Metric Mikey

METRIC MIKEY’S MONDAY MUSIC

Who are you? Hope you had a great Labor Day! Now, watch me nerd up a classic! So here it ...
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/ Metric Mikey

Ruminations to Remember

(or you could say, old blog posts)

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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Analytic Therapy

Anxious? Afraid of change? Afraid of the unknown- Don't worry. I've got you. 100% Private Professional Counseling Anytime, Anywhere. Just ...
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Content

Sure, you could just steal it. Or I could write if for you, so It makes sense for your business ...
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CV/Bio

Let's talk about you! And by CV, I mean 'Cool Venn (Diagram).' Or it could be a Word Cloud - ...
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Data Appraisal

If you liked ‘Antiques Roadshow', you’ll love ‘Analytics Roadshow.’ I kid. But it is good to know what your data ...
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Tell Me What You Want

So I don't know what I don't know.  So tell me. Just tell me a bit about you ...
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Videos

Okay, so not the OK Go, Saturday Banana or even the WKRP ones, but I do love making those Doodly ...
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