Analytics are boring. Yes. I said it.

If you think that is not true, just ask me about the history of web analytics. It’s not just me and this site that are boring – well, maybe a combo of all these things.

 

Design-wise, a long time ago – when I worked at a web design firm, I learned one of the most basic design ideas.  People like to see pictures of people (real people – not stock photos) on websites.  I may argue that today this includes dogs, too.  

 

All that said – time for an AnalyticGirl.com reboot.  I am taking a slight new direction with the site.  In addition to one analytic bit of wisdom a day, I will also add one thing people-related.

 

However, design-wise the site may take a little while to improve as my WordPress skills have not improved much since I launched this site in 2008.  And the dog pictures will likely be way more current than the people pictures.

 

I also am not locking the days into topics (aka – no more Media Monday.  It will just be Monday).

Today's Post

Today 2022

For You Humans

METRIC MIKEY’S WEDNESDAY WORD

With all the talk about ChatGPT, i figured it would be a good time to dust off those old data ...
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METRIC MIKEY’S WEDNESDAY WORD

Impact Wow. Last year this seemed like SUCH a big deal. Not saying ML (machine learning) is not important. But ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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METRIC MIKEY’S FRIDAY FTC

Comin' around again.... As I mentioned last week, it's the location AND the other personal data capture that is going ...
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METRIC MIKEY’S FRIDAY FTC

So this is where it all comes together....and then all falls apart. Okay - so these stories aren't specific to ...
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METRIC MIKEY’S FRIDAY FTC

Wow. Lots going on this week. So where to begin... I guess Monday is a good place to start:Google Battles ...
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METRIC MIKEY’S WEDNESDAY WHIMSEY

Yup. It is after 10pm and I cannot think of a word good enough for today's Wednesday word - so ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S FRIDAY FTC

So, some familiar faces/stories and something that we haven't seen an a little while... California Privacy Agency Staff Recommend Opposing ...
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METRIC MIKEY’S WEDNESDAY WORD

Certifiable Although the word may apply a dog whose favorite place to get sun is the roof of the parking ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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METRIC MIKEY’S TUESDAY TIP

What- Filters...YES! They are here. Well, sort of. They are here in GA4, but a bit different. You can now ...
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METRIC MIKEY’S TUESDAY TIP

Check it, before you wreck it! Yep. I'm corny. But it may be worth taking a glance at your GA4 ...
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METRIC MIKEY’S WEDNESDAY WORD

Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked ...
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METRIC MIKEY’S WEDNESDAY WORD

Modeled Conversions Before I get into modeled conversions, you may be asking, 'Where is your picture, Mikey-' Well, if you ...
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Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S TUESDAY TIP

OK. Today's Tuesday tip will be short and sweet. Ask me anything. So maybe not anything. And maybe not me ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
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METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me!   What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY (RETAIL) MEDIA

Yay. It is finally happening! I know i've been harping on retail media for a while. But it looks like ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)

METRIC MIKEY’S TUESDAY TIP (aka… WTF is SPC and How can it Save my Dashboards)

I'll keep it pretty short and go into it more later. But it is a good one to finish out ...
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/ Analytic Posts, Metric Mikey

METRIC MIKEY’S TUESDAY…’TOLD YOU SO..’

Yeah, Mikey can be a jerk. But to his credit, he has been saying this for a while....'OMD CES Panel: ...
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/ Metric Mikey, Retail Media, Today's Post

2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
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/ Metric Mikey, Retail Media

METRIC MIKEY’S MONDAY ADVICE… Explorers Beware!

Any change you make to an Explore report is the last one that is saved.  So if you want to ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S WEDNESDAY WORD

Christmas Playlist Today's word was going to be 'duopoly' - but then i saw you can embed a playlist. Ho-ho-ho! ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP

As always, i know i've mentioned it before a time or twenty...Automation..AI/ML...call it what you want, is...has been...willl be coming ...
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/ Data Science, Metric Mikey, Today's Post

METRIC MIKEY’S MEDIA MONDAY

Let's go ahead and start and end with Musk. But don't worry. There is other media news. Of course he ...
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/ Metric Mikey, Today's Post

METRIC MIKEY’S FRIDAY FTC

In 'how are these even laws...'news. Texas 'Censorship' Law Unconstitutional, Tech Industry Tells SCOTUS And, wait, what...why can't they...Twitter Can't ...
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/ Metric Mikey, Privacy, Today's Post

TBT – (Data) Success

Dusting off one of the ones that started it all - But keeping yesterday's picture because it is just so ...
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/ Metric Mikey, Today's Post, Videos

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 14 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it!  Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).  And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations to Remember

(or you could say, old blog posts)

(no title)

METRIC MIKEY'S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One ...
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‘THE ANSWER’ THURSDAY

Here is the answer of how algorithms and models relate to each other, straight from the words of a data ...
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audio, sound, soundwaves

(Data) Success

How can you make all of the data you have useful? ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
Read More

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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A LITTLE SUNDAY FUN

A Doodly and Toonly mashup! ...
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A LITTLE SUNDAY FUN – CONCLUSION

I couldn't leave you hanging! ...
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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Say Hi!

Feel free to reach out with questions, comments, suggestions or just to say hi!  No need to fill out any form.  Just email me at joy@analyticgirl.com