Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements.  It ‘translates’ concepts that may be difficult to grasp into factS.  Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us.  Bad data and bad data uses can influence us and push an agenda.

It all boils down to this.  Is it factual or fabricated?  Is it used correctly or is it misused or abused?  There is more, of course.  But that’s a start.

5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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/ Featured Posts, Metric Mikey, Videos

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
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/ Featured Posts, Metric Mikey

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 12 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m seven (see, she updated it!  Yup, August 16th.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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METRIC MIKEY’S MONDAY ….MYSTERY

Yup, I know Monday was music, then turned to media - but I saw this creep in under the radar ...
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/ Metric Mikey

TBT – Just a Few Resolutions for 2021

Not to pat myself on the back. But I think a few of these were spot on. Maybe they manifested ...
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/ Analytic Posts, Metric Mikey, Videos

METRIC MIKEY’S WEDNESDAY WORD

Sorry. It is going to be a boring one.... Cohort A cohort is a group of users who share a ...
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/ Metric Mikey

Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
Read More
/ Featured Posts, Metric Mikey

METRIC MIKEY’S MONDAY MEDIA

Hope everyone had a very, merry Christmas. But time to get back to the grind. And that means Monday Media ...
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/ Metric Mikey

METRIC MIKEY’S SATURDAY BANANA

Bringing back last year's Christmas post. I can't tell if it is funny or just crazy:). Anyhow, Merry Christmas! (Also, ...
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/ Metric Mikey, Videos

METRIC MIKEY’S Christmas Eve

Yeah. She cut off some of my body, and shrunk me, so I wouldn't drag Santa and those poor reindeer ...
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/ Metric Mikey

METRIC MIKEY’S WEDNESDAY WORD

So, for the past few weeks after, of course, hearing an episode of Behind the Numbers (my favorite podcast - ...
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/ Metric Mikey

Ruminations to Remember

(or you could say, old blog posts)

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Content

Sure, you could just steal it. Or I could write if for you, so It makes sense for your business ...
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CV/Bio

Let's talk about you! And by CV, I mean 'Cool Venn (Diagram).' Or it could be a Word Cloud - ...
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Data Appraisal

If you liked ‘Antiques Roadshow', you’ll love ‘Analytics Roadshow.’ I kid. But it is good to know what your data ...
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METRIC MIKEY’S MONDAY MEDIA

Wait! What just happened? Where did Metric Mikey's Monday Music go? Just trying to get a bit more analytically relevant ...
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Tell Me What You Want

So I don't know what I don't know.  So tell me. Just tell me a bit about you ...
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Videos

Okay, so not the OK Go, Saturday Banana or even the WKRP ones, but I do love making those Doodly ...
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