As the impending demise of GA3 looms near…okay, both overly dramatic and overstated. But as companies are beginning to take the ‘threat’ seriously, they are starting to ‘stand GA4 up’ or as someone recently said to me, ‘get their GA4 house in order’ (whatever that means….). Anyhow, as companies become serious about GA4 many of …
Yay. It is finally happening! I know i’ve been harping on retail media for a while. But it looks like it is finally being acknowledged… ANA: Brands Shifting Shopper, Trade & Brand Marketing Budgets To Retail Media
Just a few thing this week. Well, there were more, but i am still catching up on email. So two posts that say virtually the same thing – just stated differently, ‘Google ‘Corrupted’ Ad-Tech Competition, Feds Claim In New Lawsuit’ and ‘DOJ Ready To Sue Google Over Digital Advertising: Report‘ But, having been in this …
UserID In GA4, user ID is a unique identifier assigned to a user that allows you to track their activities across devices and platforms. Unlike the GA3 tracking method, where cookies are used to track user data, GA4 uses a combination of cookies and user ID to track user data. When a user logs in …
I am not quite sure what was wrong with me back in the day. But i sure was funny. Watch the video and have a song stuck in your head for this whole weekend! So for today’s Hutzler 571 Banana Slicer comment, we go to the Questions and Answers. And we go a little blue:) …
So not only has the weather gone bonkers today (why Mikey and i are writing this from inside the closet…). But the algorithms have also gone nuts…. Engagement algorithms disrupting society, contributing to media addiction….Digital Fentanyl And other algorithms that are just plain jerks, Meta Addresses Algorithmic Discrimination With New Ad Tech. The only bright …
