PIXEL – or as they call them, ‘the dots’…. “As CNBC explained in 2018, Meta uses tiny pixels that publishers and businesses embed on their websites. The dots send a message back to Facebook when you visit. And it allows companies to target ads to people based on sites they previously visited.” This is the article …
In keeping with the, ‘Can’t get here from there‘ theme from last week…You know I LOVE GA4 – but you really can’t always get what you want. But sometimes you (can) get what you need. Take, for example, if you are trying to create a report/dashboard in Data (eh-hem, Looker) Studio and the dimension you …
Starting with a little, random media roundup….. Cinema Stocks Jump On News Of Amazon’s $1B Plan For Theater-Bound Movies – As if shopping and advertising were not enough, could Amazon succeed in reshaping (or at least reinvigorating) the movie industry…. In the ‘I don’t think this is really NEW category…’Google Quietly Tests New Way For …
METRIC MIKEY’S MONDAY MEDIA….and, don’t worry, a little Musk. Read More »
So everyone I know who has been working with GA4 has had the ‘you can’t get there from here‘ moment. One prime example is tying a Google Ad campaign to a (not yet set) conversion in Explore. A way to do this is to find a dimension (even a custom dimension) to filter the Acquisition …
Uncle. I just can’t do anymore Musk. So today is back to just being Media. Just a little recap….Some nice news… Kroger Expands Retail Media Reach To Snapchat, Offers New Targeting Segments Podcast Advertisers Offered Help In Contextual Targeting YouTube Tests Affiliate Marketing And Brings Shopping To Shorts And, no shock here..TikTok Advertising Projected To …
