Rather than the usual roundup all all…well many..media goings-on, today’s….tonight’s post is short and sweet…maybe not sweet… More On TikTok’s Plans To Bring Livestream Shopping To U.S. “ While Amazon, Meta, and Walmart have all failed to replicate China’s $400 billion livestream shopping industry in the U.S., TikTok has a plan to do so dubbed …
You may have noticed there was no Friday FTC last week. I sort of came to a realization, no news is, well, no news. And this week there are two more glaring examples of this… Every Friday for months, i have been mentioning ‘Surveillance Advertising’ and what was to come of the future of data …
Hearts & Science (H&S) wanted to ‘democratize’ data science within their organization. Yes, they have a very strong data science team, but they wanted all of their media activation and analyst teams to be able to speak credibly about what was possible with data science. (To be fair, they did also cross-train the data scientists …
Smells Like Data Science – A ‘Heartwarming’ Case Study Read More »
Here’s a short and sweet tip. When linking your Google Ads accounts to your Google Analytics, make sure not just link the accounts and properties, but also the views (for GA3). That is done from the Setup under Tools in Google Ads – then Linked Accounts. You’d be surprised how many folks don’t do that….which …
OTT, CTV, STB….Oh my!!! It just seems with all the posts about OTT and CTV…and now even STB, it may be good to take a step back and clarify…. In the beginning, there was TV, which we call ‘Linear TV’. Think – cable, satellite, and antenna technologies used to deliver scheduled programming. STB (set-top boxes) …
So although I am sure very few of you will get the Ernest/Vern reference, I still find it funny (and isn’t that what really matters). This old post, originally posted almost a year ago, actually drove some of the content for this more in depth article about the evolution of both data (sort of) and …
