Month: October 2022

Smells Like Data Science – A ‘Heartwarming’ Case Study

Hearts & Science (H&S) wanted to ‘democratize’ data science within their organization. Yes, they have a very strong data science team, but they wanted all of their media activation and analyst teams to be able to speak credibly about what was possible with data science. (To be fair, they  did also cross-train the data scientists …

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