Dark Patterns… Getting in the spirit (get it:) of Halloween (yes, even though decorations and candy have been out for months)… But seriously, I saw this post last week, ”Dark Patterns’ Trick Consumers Into Sharing Data, Making Purchases, FTC Report Says.’ It’s one of those things, dark patterns, that I am pretty sure I knew …
Sorry it is late. And sorry I am going old school, GUA. Just a quick tip – check your Channels report (in the Acquisition section). Look to see if your Other channel is significant. If so, check your Referrals report to see if there are sites you may want to include as their own channel. …
I know. It’s early (aka before 10pm) and a LONG one. But there is a LOT going on in the world of media. It sort of all blends together, but the focus is primarily on Retail Media, CTV and good, ol’ or is ti brand-newfangled PPC. Where to start…Let’s start with the problems, or maybe …
Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn’t it!). From Tuesday, “IAB: More Than Half Of Ad Data Signals Already Lost, Warns Legislation Is Greatest Threat” You really should read the whole article…”If a picture is worth a thousand words, one included in a report being released …
(Not really a dingo – a bad picture of Simon)
Furniture As in, whooo-hooo, it finally got delivered! But seriously, two more words today that really don’t/shouldn’t require an explanation, much yet an entire post/article about them. Google-Kantar Study Defines ‘Budget Agile,’ Finds Strategy Improves Campaign Performance….Why is this even a thing- Haven’t marketers been ‘budget agile’ for almost 3 decades (since the beginning of …
