METRIC MIKEY’S TBT
Dusting of my old Doodly app, I found a whole bunch of old ‘videos.’ Enjoy – spoiler alert, it kind of spells ‘analytics’.
Month: September 2022
METRIC MIKEY’S WEDNESDAY WORD
Data Ethics What is it- You don’t know- Well, neither do ‘most’ CMO’s (and, shockingly, this article, WFA Study Finds Half Of CMOs Don’t Know What ‘Data Ethics’ Meansa is not so helpful). But this article is… “WHAT IS DATA ETHICS?Data ethics encompasses the moral obligations of gathering, protecting, and using personally identifiable information and …
METRIC MIKEY’S TUESDAY TIP
TikTok has increased the character limit in the video-description field to 2,200 characters. Although this is generally good news, it will likely soon have very big implications on both SEO and TikTok’s ad targeting….
METRIC MIKEY’S MONDAY MEDIA
So much going on. Where to begin…. Oh, I know. My favorite, Retail Media (of course!) Omnicom Launches Commerce/eRetail Practice Transact all on the heels of GroupM’s findings, “GroupM Benchmarks ‘Retail Media’ At 11% Of Total Ad Spend, Growing Fast.“ And media’s new ‘currency’ in play, Dentsu Strikes Advanced Local TV ‘Currency’ Deal With Comscore …
METRIC MIKEY’S FRIDAY FTC
Yes. I know it is Monday. So here is what happened last week. Let’s just call it the usual suspects… Location issues… FTC Urged To Investigate Fog Data Science Over Location Privacy And so it really begins, “California lawmaker Rep. Anna Eshoo, who recently introduced a bill to outlaw most forms of behavioral targeting, is …
TBT – Attribution, Incrementality and Impact
So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a step back – Attribution, we’ll keep it simple and look at it from an ecommerce perspective. Attribution is the understanding that people don’t generally see one ad, click on it and immediately convert. This ‘last …
