Cohort You got me. This is not the first time I’ve used this word for Wednesday’s word. But today it has a new purpose. To recap: A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same …
OK. So it is not so much a tip as a point of clarification. You know when two words mean something that, perhaps you don’t understand, but you know are similar…. Remember my post on the model vs. algorithm conundrum…So complex it took two posts to answer. Well, here is another one…Artificial Intelligence (AI) and …
And by money, I mean currency. Don’t worry, I am not talking Cryptocurrency. I am talking media currency, as I have over and over again. But I am fascinated by the ever evolving use of data as ‘currency’ for media buys. In case you don’t want to click the link above to read the whole …
OK – So it is not actually ‘FTC’ related. But it is privacy regulation related. And that is really what Friday’s are all about. The first thing – kind of a no brainer, ‘Privacy Umbrella: Most Firms Prefer One Big Federal Law.’ I was surprised and impressed with the readiness of many companies : “Of …
Dunt Dunt…In the digital marketing world, deceitful and deceptived offenses are considered especially heinous.In California, Colorado, Connecticut, Utah and Virginia, the dedicated detectives who investigate these vicious felonies are members of an elite squad known as the Federal Trade Commission (FTC). These are their stories. You should definitely click on that link if you are …
Yes. I know this is a repost. But I listened to that SmartLess episode again. And it is so good. So here goes! Yes. I own the poor grammar. Was just listening to ‘Smartless‘ – the BEST podcast. (Sorry ‘Behind the Numbers,‘ you’ve been unseated). Jon Stewart was the guest. Will Arnett was talking about …
