There has been a lot more going on this week. But I am just going to point out a few highlights. We all knew they probably did. But, yup. They admitted to it. And just when you think things are less scary. Thank you, Brave. Turns out there are real reasons to be scared. And …
And just how far back…MONDAY. That is when, as mentioned over and over, my eyes were opened to the thinking that first party data was solid and consensual. We have all opted in to, let’s call them situations – where you give your identity data in exchange for reading an article or white paper. But, …
METRIC MIKEY’S TBT – But not going too far back….. Read More »
First-party ephemeral storage,,,,ephemeral third-party storage Leave it to Brave to make visiting websites even safer. The article is fascinating. It covers not only the complicated sounding words in today’s headline, but also “Unlinkable Bouncing (which) protects privacy by noting when someone is about to visit a website that could harm their privacy.” I tried to …
Check yourself before your wreck yourself! Sometimes I am so corny I even surprise myself. Anyhow – just meaning that chances are you may be capturing PII in your Google Analytic data, which you do NOT want to be doing. It’s not hard to find – It takes maybe 5 minutes. Run a custom report …
So today’s post may not necessarily fit nicely into the ‘media’ category. It sort of straddles the line of many of the week’s topics. But it is Monday – so here we are. WOW! I think I’ve had it wrong. So wrong I am having trouble wrapping my brain around just how misguided my thinking …
Data Minimization I originally posted this last July. But, as I’ve said recently, I think the shit is finally getting really real…. Two words that should be waaaaay scarier to marketers than any version of the words about ‘cookie deprecation’ … What is data minimization- According to Rebecca Kelly Slaughter, it is’the idea that companies …
