Dusting this (super) oldie off because I am about to have a new spin on it…. Recently I finished Jeffrey Ma’s book, ‘The House Advantage‘. Fascinated by all things data-driven, I was interested to learn the history of the famous MIT blackjack team who used data, math and process to beat the casinos at blackjack. …
METRIC MIKEY’S TBT – Marketing – Roulette or Blackjack? Read More »
Yup. In keeping with mixing it up this week, not going with the word, going with the whimsy. So, the whimsy – what the hell happened to Groundhog Day this year- For no reason, I realized this morning that I had no idea how much of winter (which has of recent been a beast) there …
Wait. What- Shouldn’t that be tip? I’m really mixing it up here this week – first Monday Machine Learning and today, no tip, just a trip. But it is not a trip you can take today. But one I am looking forward to. Reading this article, ‘Dogs In Cyberspace?: Get Joy Wants To Keep It …
Shocking, I know! After all of the Super Bowl ads that it would not be a Media Monday. But I read something pretty fascinating about the game, metrics and machine learning. “The NFL is unveiling a new measure of quarterbacks’ performances within a given game. Called the Passing Score, the metric uses Amazon Web Services’ …
Yes. I know a while ago I introduced ‘FTC Friday‘ where I would feature all of the legal goings-ons (yes, that is the technical term) in the world of analytics and ad-tech privacy. As expected, the repurcussions have been broad and far-reaching. Those words sort of mean the same thing. But – let me explain. …
A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …
