Month: February 2022

METRIC MIKEY’S TBT – Marketing – Roulette or Blackjack?

Dusting this (super) oldie off because I am about to have a new spin on it…. Recently I finished Jeffrey Ma’s book, ‘The House Advantage‘.  Fascinated by all things data-driven, I was interested to learn the history of the famous MIT blackjack team who used data, math and process to beat the casinos at blackjack.  …

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TBT – Why Every Side Should Want Log-Level Data…the post that started it all back in September, 2020

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …

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