How’s that for an attention grabber! But it seems the shit is really getting real. For the last two days (day 1 and day 2), I’ve been following the ‘Proposed Surveillance Advertising Ban.’ I won’t continue to harp on that topic. But two articles seemed to slide under the radar today. The first – ‘Senate …
METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW Read More »
After yesterday’s announcement of the potential ban on ‘Surveillance Advertising,’ there was certain to be response. And sure enough, both Google and the IAB had opinions on why this is a terrible idea. But I guess my biggest problem with this all out ‘gloves off’ approach to throwing the first punch – introducing the bill …
TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday Read More »
Surveillance Advertising I suspect we are going to see many more terms like this in the future as non-tech savvy folks have a say in what should be fair and just in terms of privacy. Not the least of which was evidenced by yesterday’s topic that covered, ‘Austria says use of Google Analytics is illegal …
Hmmm… where to start. Is it a perfect storm, a Venn diagram or just the way of the world? Yeah, it may take a minute to get to the tip. Lately I have been working with a few customers who stumbled on some PII they accidentally captured in Google Analytics (GA) and are desperately wanting …
So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one – but only because the ROI is irresistible. As soon as CTV measurement companies prove their worth – it is anyone’s game.
Not sure if this qualifies as a fact (and most certainly doesn’t qualify as most people’s Friday night fun) – but, as I have been mentioning for months, more and more cool things are getting baked into GA4. So, today, preparing for a training, I came across this new feature in GA4. In ‘Realtime’, there …
