Month: January 2022

METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW

How’s that for an attention grabber! But it seems the shit is really getting real. For the last two days (day 1 and day 2), I’ve been following the ‘Proposed Surveillance Advertising Ban.’ I won’t continue to harp on that topic. But two articles seemed to slide under the radar today. The first – ‘Senate …

METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW Read More »

TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday

After yesterday’s announcement of the potential ban on ‘Surveillance Advertising,’ there was certain to be response. And sure enough, both Google and the IAB had opinions on why this is a terrible idea. But I guess my biggest problem with this all out ‘gloves off’ approach to throwing the first punch – introducing the bill …

TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday Read More »

METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one – but only because the ROI is irresistible. As soon as CTV measurement companies prove their worth – it is anyone’s game.

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