I know there is a lot of fake news out there (so much content – a topic for another day). But last week when I saw this headline, I was flabbergasted. Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows So I bookmarked it to be today’s post. And then today I …
Yup. It is a new thing, what with the whirlwind of lawsuits, allegations and direction I started writing about last week based on recent (and some not so recent) FTC and other government activities. And I am not pointing these things out as a criticism. I am certain everyone is all for people’s privacy. But …
Topics…RIP FLoC “Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. The Topics API will determine and select topics of interest based on the user’s previous three weeks of browsing history. It will not use external servers, and will share those topics with participating sites, Google announced Tuesday.” Sorry …
Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last Non-Direct Click to Data Driven starting this week in GA4. And people are losing their minds. And I am unsure why. Most people have not been using GA4 long enough, even if this would be …
The New Normal – Data Driven Attribution (DDA) in GA4 Read More »
Never leave your home again….. I say kiddingly – or not. Now the convenience store is even more convenient than ever (and for only $5.95 a month – after 14 days free)! After listening to one of my favorite podcasts this past weekend where one of the topics was thoughts about the future of shopping …
