So, for the past few weeks after, of course, hearing an episode of Behind the Numbers (my favorite podcast – okay maybe rivaled a little by Smartless) the lingering word has been ‘synchronicity’ and perhaps its inverse, ‘asynchronicity.’ But I am working on a bit more research on how this applies to all things digital …
You know I am the biggest fan of GA4 – but as more and more traditional Google Analytics customers are rethinking their custom channel groupings, it is great that Google recognizes the importance of the custom channel groupings and is working to modify and improve the default channel groupings. But I know – yup. The …
No shock – more and more ad dollars are moving to CTV. I was a bit shocked by the numbers though… In MediaPost’s last week’s article, we saw – Top 4 Streaming Platforms Total $3.5 Billion Over 12-month Period, Hulu Takes Top Spot. Of course, this is in large part because of how measurable CTV …
Important note: I photoshopped that picture of Mikey (who you may not recognize as he was a bit smaller then – I would never make him wear that hat). Trying to get better about doing the whole Monday through Friday thing – so bringing back the fun fact – which may or may not have …
Yup, I know not only is it Thursday, but it is even after my Throwback Thursday post and now it is super late as I am writing this. I had a good word for Wednesday’s word. And sorry, I got distracted. But I think it is such a good word that It deems a belated …
I’ve been talking a lot about funnels lately, especially since the GA4 funnel is SO amazing! So here’s an oldie but (kind of) a goodie…from quite a while back. Enjoy!
