Not to pat myself on the back. But I think a few of these were spot on. Maybe they manifested themselves slightly differently – 3rd party cookies getting kicked down the road a bit – Ecommerce ad are actually now mainstream Retail Media.
Sorry. It is going to be a boring one…. Cohort A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. Cohort exploration allows you to explore the behavior of …
So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a step back – Attribution, we’ll keep it simple and look at it from an ecommerce perspective. Attribution is the understanding that people don’t generally see one ad, click on it and immediately convert. This ‘last …
Hope everyone had a very, merry Christmas. But time to get back to the grind. And that means Monday Media. As you know I have long been a fan of my favorite podcast, Behind the Numbers – and more recently, Smartless. It has fascinated me for a while now how easy and inexpensive it is …
Bringing back last year’s Christmas post. I can’t tell if it is funny or just crazy:). Anyhow, Merry Christmas! (Also, it makes more sense if you go back a year and a few weeks before when I initially heard of this bizarre product on Amazon that had gotten tons of reviews). OK. I get it. …
Yeah. She cut off some of my body, and shrunk me, so I wouldn’t drag Santa and those poor reindeer to their death!
