Well, I had another one (tip) about the uselessness of pushing the ‘close door’ button on an elevator that I learned last week. But, in keeping with the analytically relevant realm – here we go! The funnel – maybe I have talked about it once or twice or a thousand times. And the new funnel …
Wait! What just happened? Where did Metric Mikey’s Monday Music go? Just trying to get a bit more analytically relevant posts going. Sorry. But spoiler alert – there may be a video at the end of this post. I came across this article over the weekend, ‘Peacock Strikes Direct Access DSP Deals With The Trade …
Good stuff!
So ending out the week with something I found darkly funny – a quote from an old Law & Order SVU ….’Collateral damage – a lot like jello – there is always room for more.’ Not sure why that seemed funny, but it did. Happy weekend!
Attribution – Yup. A word that has been around, in marketing terms, we’ll say conservatively for a bit over a decade. I think I may have become jaded by this topic (surprise, surprise), as I feel it has (d)evolved over the years to become a defensive tactic rather than a strategic toolset. But there is …
So, today’s tip has nothing to do with analytics. And it may be something that everybody but me already knew. It’s a fact I heard on today’s Behind the Numbers podcast. The tip – next time you see a FedEx truck, spot the ‘hidden’ white arrow.
