Month: October 2021

TBT – Why Every Side Should Want Log-Level Data

I’ve been feeling a little reminiscent lately, so I thought I’d dust of the post that launched this whole crazy thing……Enjoy! A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web …

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