And today’s topic…reconciliation. For context, not meaning ‘the restoration of friendly relationsth’, but more ‘the action of making one view or belief compatible with another.’ Or more precisely – comparing and understanding the difference between two systems – for example GA4 and your order management system. My advice after years, decades of people comparing a …
Anomaly A word I can neither pronounce nor spell. But a new feature of GA4 that I love…but maybe not for the reason you may think. So – Anomaly: something different, abnormal, peculiar, or not easily classified : something anomalous They regarded the test results as an anomaly. 2 : deviation from the common rule …
I’ve talked A LOT about all of the things you can do with GA4 and touched on how to set some things up. But – what I have found out is that, well not complicated, it is detailed. So I am working on putting together a list/checklist/plan – I am not sure what, of the …
It’s beginning to look a lot like Christmas! Wait. What- I don’t mean snow or cold. Yeah, it was 84 degrees here today. But what I am seeing is Christmas decorations up already. I felt like a bit of a chump for my overly premature Halloween decoration. I have already seen 3 wreaths..not just fall …
Parity The more GA4 implementations I am involved in, the more I hear that word. parity. Parity with my existing GA numbers, parity with my existing Adobe numbers… I’ve been in the game of analytics long enough to know that when there are two analytics solutions in play, ‘side by side,’ what parity means is …
