Month: August 2021

METRIC MIKEY’S TBT – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files. Please excuse Mikey’s boredom in the picture above. He’s been subjected to listening to a lot of technical stuff lately….

In keeping with reminiscing about heuristics and ClickTracks, I bring back the post from last September that reignited my obsession with thinking and writing about log files, analytics, data and some obscure topics. Enjoy! A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the …

METRIC MIKEY’S TBT – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files. Please excuse Mikey’s boredom in the picture above. He’s been subjected to listening to a lot of technical stuff lately…. Read More »

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