Month: August 2021

METRIC MIKEY’S TBT – An Analytics Journey (a Metric Mikey’s Monday Morning-ism from March)

My Monday morning-ism today is more of a question than a thought. A question that prefaces a long soliloquy as an explanation. So the question: Evolution – Is it a journey, a road trip or just a funny shot glass? Often when you hear or read about the evolution of something, it is framed as …

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METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …

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