Month: August 2021

METRIC MIKEY’S TUESDAY TIP

I know I talk a lot about it, but GA4 is a big deal. Sure, you don’t want to think about it now – maybe because your GA360 implementation was a huge undertaking. But take my word, GA4 will be a hugely different (and better) experience. Trust me.

TBT – Defensive Attribution – Let the Models Fight it Out

In celebration of my webinar on Attribution 2021 – Back the Future- being done and in the books, I’m reposting this…. Why?  Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious.  Death Match 2021.  If you are an owner of a channel and responsible …

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