I know I talk a lot about it, but GA4 is a big deal. Sure, you don’t want to think about it now – maybe because your GA360 implementation was a huge undertaking. But take my word, GA4 will be a hugely different (and better) experience. Trust me.
Some days you just need a little music and fun – no analytics, no metrics, just music and fun. As always OK Go always delivers…
Don’t take yourself so seriously! Wait! What- you say. How does this help me with my analytics. You’ve been writing up a storm about GA4. Where is my useful tip? Sorry to disappoint. It may not be about GA4. But I think it is a useful tip.
It’s Tricky! It is tricky. Thinking about GA4 – do you keep ALL of your custom events or thoughtfully plan and whittle back custom events to only being that, custom events, not things that are now inherently tracked as required or recommended events. Yes. Very tricky. My vote is the latter. And yes, I can …
In celebration of my webinar on Attribution 2021 – Back the Future- being done and in the books, I’m reposting this…. Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be obvious. Death Match 2021. If you are an owner of a channel and responsible …
TBT – Defensive Attribution – Let the Models Fight it Out Read More »
Topic I know that word, you say. It’s that store in the mall… Or, if not, more generally things you talk about. Well, that is true. But now it is a new thing if you are thinking GA4. Topic: A subset of reports within a collection. For example, Acquisition is a topic within the Life …
