Data Minimization Two words that should be waaaaay scarier to marketers than any version of the words about ‘cookie deprecation’ … What is data minimization- According to Rebecca Kelly Slaughter, it is’the idea that companies should collect as little personal information as possible.’ Why is this scary- Maybe the idea is not scary. It’s even …
It may be your lucky day. Today’s tip was going to be how you can ‘manually,’ yet easily, remove unwanted one-off transactions (e.g. test order accidentally placed on your production website or random refunds) using a web interface (a la Measurement Protocol). You just make a few modifications to customize it for your settings. But, …
Changes… When I thought about this post, I was mainly thinking about two things. One – the new Anomaly Detection feature in GA4 (maybe new, maybe not so much). Seemingly pretty simple…when Google realizes a change – something it expected would happen and didn’t OR something that did happen which it didn’t expect, it calls …
It’s not my TBT – but after listening to the news this morning and hearing about the ‘Infrastructure Bill’, I thought this was appropriate (and entertaining. Enjoy!
Yeah, I know there are a lot of GA4 tips I could be sharing today. But I think this is a bit more special. I don’t know about you, but I think this space stuff is pretty awesome.
One Thing Leads to Another… Wow! Nearly 40 years ago. But hilariously, in researching (yes, I do that:) a bit more about the song, in a 2012 interview, the lead singer/lyricist, Cy Curnin, explained the meaning of this song, which deals with malleable politicians. “If you’re going to be a liar, you’d better be a …
