Enjoy it now. But wait for it to keep getting even better. I just love the image from yesterday’s post. The reason I love the image I selected to depict ‘Events’ is that it makes me so happy – like some big thing is coming. And it is. And it is called GA4. It’s kind …
One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …
So, I never really thought about it in a ‘conspiracy theory’ type way. As a dog, I tend not to overthink things. But I did hear talk about why Google stopped providing organic search terms in Google Analytics all those years ago, instead just (not provided). Honestly, it was a done deal. Who cares. I …
METRIC MIKEY’S FUN FACT…..well maybe more frightening than fun Read More »
A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …
CONSENT Scary word. Important word. It means a lot on Law and Order SVU, but what does it mean to Google Analytics. Take a listen. Way more to come!
