Month: June 2021

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another… Sure, a catchy 80’s song, but how does it relate to analytics? There are many, many ways. But probably the most relevant, recent example is the evolution of counting hits to counting events. A bit of (boring) history. Back in the day when web analytics were based on analyzing web …

METRIC MIKEY’S MONDAY MUSIC-ISM Read More »

METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …

METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files Read More »

METRIC MIKEY’S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One super cool thing you can do with the report – especially since one option is seeing the reverse path (how someone got to the page, as opposed to where they went from the page),is to …

Read More »

error

Enjoy this blog? Please spread the word :)