Month: May 2021

TBT Reboot: All About that Bass (well…BASELINE)

Baselines are wonderful.  According to the dictionary, they are: ​a minimum, or starting point, used for comparisons. ​ Why is this wonderful?  It’s because a starting point does not have to have any external comparison, no judgement.   This is hugely important if you want to successfully start something that will be sustainable.  You have a starting …

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