METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …

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