Clawing Our Way to the VERRRYYYY Top of the Funnel
I have been fascinated with the ever-evolving funnel report for a very long time. Funnels used to be basic. The earliest funnel reports contained only steps that occurred on your site, for example, a checkout funnel may have looked like: Step 1 – Add to Cart Step 2 – Begin Checkout Step 3 – …
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