Month: October 2020

Clawing Our Way to the VERRRYYYY Top of the Funnel

I have been fascinated with the ever-evolving funnel report for a very long time.  Funnels used to be basic.  The earliest funnel reports contained only steps that occurred on your site, for example, a checkout funnel may have looked like: ​ Step 1 – Add to Cart Step 2 – Begin Checkout Step 3 – …

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