WIDEN YOUR FUNNEL WEDNESDAY
,Read about how. FINALLY!
Month: October 2020
METRIC MIKEY’S TUESDAY TIP CONTINUTED
And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like Walmart, Rakuten or Overstock to really WIDEN the bottom of your marketing funnel. (More on this soon, I promise).
METRIC MIKEY’S TUESDAY TIP
Not telling you anything you don’t already know if you are an online retailer. But it is never to early to get started with your holiday advertising.
Why Every Side Should Want Log-Level Data
A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask you the question, ‘Why would the buy side NOT want log-level data?’ Log files are fantastic. Web server logs, application logs. You name it! But web server logs have an especially big spot in my heart. Why, you ask, are …
Skip the Line!
Oh no! Just when you thought it was safe to go back to thinking about your funnel….there’s another one. Well, at least another way of thinking about it. I heard an interesting concept on ‘The Ad Platform’ podcast by eMarketer. The amazing increase in ad revenue of shopping sites like Walmart and Amazon was …
