It is time to get GA4
Traditional Google Analytics stops processing in 99 days!

Don’t get left with no analytics or analytics you don’t understand come Jully 1st.  Come July 1, your current GA will stop collecting data.  If GA4 is not already implemented on your site, you will have no analytics data.  We don’t want that to happen.

 

We can help implement, configure and teach you GA4 to get you prepared for the new way of analytics that becomes a reality in about three months.  

 

If you already have GA4, we can audit and help you update the configuration, so you get get the  most out of your reporting.   

 

I NEED GA4, NOW!

Don’t let your data go dark! Implement GA4 as soon as possible to keep tracking your website and app performance. With the changes coming on July 1, it’s essential to take action now. 

Is My GA4 Data RIGHT?

 Don’t guess! Our GA4 Audit will ensure that your data is accurate & reliable. Trust us to optimize your digital strategy and ensure your GA4 is implemented and configured to support that strategy.

My Post

Ollie's (ChatGPT's) Post

For You Humans

METRIC MIKEY’s THURSDAY TEST – WHO WROTE IT BETTER (me or Ollie)

What are the top three reasons to use ChatGPT to write your blog posts? There have been lots of articles ...
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OLLIE’s (ChatGPT’s) FRIDAY FUN

Something a little different today. Taking a break from FTC Friday. However, more to come on the out come of ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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OLLIE’s (ChatGPT’s) FRIDAY FUN

Something a little different today. Taking a break from FTC Friday. However, more to come on the out come of ...
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android, robot, artificial intelligence-152699.jpg

OLLIE’s THURSDAY TEST – WHO WROTE IT BETTER (me or Mikey)

What are the top three reasons to use ChatGPT to write your blog posts? Blogging has become an essential part ...
Read More

METRIC MIKEY’s THURSDAY TEST – WHO WROTE IT BETTER (me or Ollie)

What are the top three reasons to use ChatGPT to write your blog posts? There have been lots of articles ...
Read More

OLLIE’s (ChatGPT) WEDNESDAY ANSWER – What is ‘JIC’

(my intro) - If you read any media articles or get any newsletters, you can't help but have seen the ...
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robot, arms, invention-1658018.jpg

OLLIE’s (ChatGPT) TUESDAY ANSWER – What are the top three reasons companies should implement GA4 as son as possible

There are many reasons why a company should consider implementing Google Analytics 4 (GA4), but here are three of the ...
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OLLIE’s MONDAY ANSWER – What is CIMM in Marketing-

CIMM stands for Coalition for Innovative Media Measurement. It is an organization created to facilitate the development and adoption of ...
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OLLIE’S ANSWER – What is UserID in Google Analytics?

User ID In GA4, user ID is a unique identifier assigned to a user that allows you to track their ...
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AND NOW FOR SOMETHING NEW – METRIC MIKEY’S THURSDAY TEST

Throwback Thursday had gotten boring. So from now on, Both Ollie and I will write a post with the same ...
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business, technology, city-5475661.jpg

OLLIE’s POST – There’s PII in My Data but There is Data in My PII

There is PII in My Data - But There is Data in My PII Personal identifiable information, or PII, is ...
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METRIC MIKEY’S MONDAY MEDIA

Or, this week we could just call it 'TikTok's Troubles'... Normally Monday Media would talk about things like, Meta considering ...
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METRIC MIKEY’S FRIDAY FTC

Let's see what is happening this week... Coming as a shock to no one, Twitter, especially with Elon Musk at ...
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AND NOW FOR SOMETHING NEW – METRIC MIKEY’S THURSDAY TEST

Throwback Thursday had gotten boring. So from now on, Both Ollie and I will write a post with the same ...
Read More
business, technology, city-5475661.jpg

OLLIE’s POST – There’s PII in My Data but There is Data in My PII

There is PII in My Data - But There is Data in My PII Personal identifiable information, or PII, is ...
Read More

METRIC MIKEY’S FRIDAY FTC

Although there were a few more, two articles stuck out to me this week. The first, Meta Defeats Video Privacy ...
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TBT – METRIC MIKEY’S WEDNESDAY WORD

Data Minimization I originally posted this last July. But, as I've said recently, I think the shit is finally getting ...
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New UPDATED – THIRD PARTY COOKIES AND THE KARDASHIANS

We all know Chrome is never going to deprecate third party cookies, so this article may be appropriate forever. Originally ...
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METRIC MIKEY’S FRIDAY FTC

In 'how are these even laws...'news. Texas 'Censorship' Law Unconstitutional, Tech Industry Tells SCOTUS And, wait, what...why can't they...Twitter Can't ...
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METRIC MIKEY’S FRIDAY FTC

So this week's 'FTC' round-up starts with the ol' ususal suspects, moves into a little deeper, maybe murkier area and ...
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METRIC MIKEY’S TUESDAY TIP

What a great day, chock-full of so many helpful tips, all thanks to Google's March GA4 updates! First, check out ...
Read More
robot, arms, invention-1658018.jpg

OLLIE’s (ChatGPT) TUESDAY ANSWER – What are the top three reasons companies should implement GA4 as son as possible

There are many reasons why a company should consider implementing Google Analytics 4 (GA4), but here are three of the ...
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METRIC MIKEY’S TUESDAY TIP

Google Signals and Reporting Identity Google Signals is Google's database of all its logged in users. This is great because ...
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METRIC MIKEY’S TUESDAY TIP

And lucky you! Today is a twofer. I did not know that twofer is actually a real word. But it ...
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METRIC MIKEY’S WEDNESDAY WORD

Sideloading The sideloading 'debate' is basically that"The Biden administration is calling for new laws that would revamp the mobile marketplace, ...
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METRIC MIKEY’S WEDNESDAY WORD

UserID In GA4, user ID is a unique identifier assigned to a user that allows you to track their activities ...
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METRIC MIKEY’S WEDNESDAY WORD(s)

There are two words today - the good(ish) news word and the bad news word. The good news word - ...
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TBT – ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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METRIC MIKEY’S TUESDAY TIP

In keeping with the, 'Can't get here from there' theme from last week...You know I LOVE GA4 - but you ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
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METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me!   What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY (RETAIL) MEDIA

Yay. It is finally happening! I know i've been harping on retail media for a while. But it looks like ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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"to consider or examine attentively or deliberately" (okay, they're my blog posts)

OLLIE’s (ChatGPT’s) FRIDAY FUN

Something a little different today. Taking a break from FTC Friday. However, more to come on the out come of ...
Read More
android, robot, artificial intelligence-152699.jpg

OLLIE’s THURSDAY TEST – WHO WROTE IT BETTER (me or Mikey)

What are the top three reasons to use ChatGPT to write your blog posts? Blogging has become an essential part ...
Read More

METRIC MIKEY’s THURSDAY TEST – WHO WROTE IT BETTER (me or Ollie)

What are the top three reasons to use ChatGPT to write your blog posts? There have been lots of articles ...
Read More

METRIC MIKEY’S WEDNESDAY WORD

Optionality As you know, i've written a lot about what 'currency' is in the media world.. I was intrigued when ...
Read More
/ Currency, Metric Mikey, Today's Post

OLLIE’s (ChatGPT) WEDNESDAY ANSWER – What is ‘JIC’

(my intro) - If you read any media articles or get any newsletters, you can't help but have seen the ...
Read More

METRIC MIKEY’S TUESDAY TIP

What a great day, chock-full of so many helpful tips, all thanks to Google's March GA4 updates! First, check out ...
Read More
/ GA4, Metric Mikey, Today's Post
robot, arms, invention-1658018.jpg

OLLIE’s (ChatGPT) TUESDAY ANSWER – What are the top three reasons companies should implement GA4 as son as possible

There are many reasons why a company should consider implementing Google Analytics 4 (GA4), but here are three of the ...
Read More

METRIC MIKEY’S MONDAY MEDIA

Or, this week we could just call it 'TikTok's Troubles'... Normally Monday Media would talk about things like, Meta considering ...
Read More
/ Metric Mikey, Privacy, Today's Post

OLLIE’s MONDAY ANSWER – What is CIMM in Marketing-

CIMM stands for Coalition for Innovative Media Measurement. It is an organization created to facilitate the development and adoption of ...
Read More
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About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 15 years closer to being a girl (as opposed to a grown woman).  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m still almost nine (see, she updated it!  Yup, even though it will be August 16th again [2023], she found my ‘adoption’ papers that had my birthday – August 16, 2014.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).  And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like. 

 

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

And don’t even get me started on what i have learned about data science.

Ruminations to Remember

(or you could say, old blog posts)

(no title)

METRIC MIKEY'S TUESDAY TIP So, I guess I am a little stuck on the Path Analysis report in GA4. One ...
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‘THE ANSWER’ THURSDAY

Here is the answer of how algorithms and models relate to each other, straight from the words of a data ...
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audio, sound, soundwaves

(Data) Success

How can you make all of the data you have useful? ...
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2022 METRIC MIKEY’S MONDAY MEDIA

Aaaauuuuugh!!! It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now ...
Read More

5 Predictions for 2022 in Songs of Years Past – Working on Prioritizing them – Here is the start…

This, as most things do, seemed like a very funny way to think about what we may expect in 2022 ...
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5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

Companies, well at least US companies, have gotten away with few, if any, consequences for violating new (and some not ...
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A LITTLE SUNDAY FUN

A Doodly and Toonly mashup! ...
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A LITTLE SUNDAY FUN – CONCLUSION

I couldn't leave you hanging! ...
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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Say Hi!

Feel free to reach out with questions, comments, suggestions or just to say hi!  Just email me at joy@analyticgirl.com