Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements. It ‘translates’ concepts that may be difficult to grasp into factS. Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us. Bad data and bad data uses can influence us and push an agenda.

It all boils down to this. Is it factual or fabricated? Is it used correctly or is it misused or abused? There is more, of course. But that’s a start.

Defensive Attribution – Let the Models Fight it Out

Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be ...
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March 15, 2021 / Analytic Posts, Featured Posts

The Epic Comeback of William Shatner, um, I mean the Funnel

Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It's ...
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March 5, 2021 / Featured Posts, Metric Mikey

TBT – The Joy of Analytics

In keeping with my recent theme of bringing back posts from the end of last year/very beginning of this year, ...
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March 4, 2021 / Analytic Posts, Featured Posts, Videos

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 12 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m six (lucky for you she’ll have to update this page at least once a year). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).