Machine Learning, Artificial Intelligence and Consent to Track are coming to analytics thanks to companies like Google and Apple.

And this is not a bad thing. Companies are realizing it is time to revisit their thoughts about data capture and reporting. Not only are privacy concerns driving this, but also the imminent sunsetting of Google Analytics in 2023.

But wait! GA4 is already here. A new approach to tracking and understanding your visitors is on the horizon. And that is a very good thing. Where traditional Google Analytics was created to measure the Web 1.0 (and maybe a little Web 2.), GA4 was built to understand and measure the world we live in today.

Also, with more robust and targeted data deletion functionality, once you identify any privacy violations you may accidentally be committing you can get that data removed before it causes you real problems (where did my GA account go….).

Today's Post

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METRIC MIKEY’S TUESDAY TIP

OK - so, it is not so much a tip as it is an announcement. And by announcement standards - ...
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The importance of Being Ernest

Originally posted on 11/16/2020 - an oldie, but still a goodie.. The rise in popularity of CDPs (Customer Data Platform) ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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Privacy/FTC Posts

METRIC MIKEY’S FRIDAY FTC

Wow. Lots going on this week. So where to begin... I guess Monday is a good place to start:Google Battles ...
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METRIC MIKEY’S WEDNESDAY WHIMSEY

Yup. It is after 10pm and I cannot think of a word good enough for today's Wednesday word - so ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S FRIDAY FTC

So, some familiar faces/stories and something that we haven't seen an a little while... California Privacy Agency Staff Recommend Opposing ...
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UPDATED – THIRD PARTY COOKIES AND THE KARDASHIANS

Originally posted on July 13, 2021. Updated July 28,2022 - What are two things that are never going away, Alex? ...
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METRIC MIKEY’S FTC FRIDAY

So, I may not know the actual organizational structure of the government as well as I probably should - but ...
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METRIC MIKEY’S FRIDAY FTC

Is seems they are finally getting it (even if it did take Roe v. Wade to get them there...) "...the ...
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METRIC MIKEY’S TUESDAY TIP

It's like someone at TikTok read last Tuesday's tip (they didn't:). But they did launch an education program to help ...
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METRIC MIKEY’S FRIDAY FTC

Watch out TikTok...They're coming for you! So many things in the news about TikTok this week, and really, none of ...
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GA4 Posts

Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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METRIC MIKEY’S TUESDAY TIP

What- Filters...YES! They are here. Well, sort of. They are here in GA4, but a bit different. You can now ...
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METRIC MIKEY’S TUESDAY TIP

Check it, before you wreck it! Yep. I'm corny. But it may be worth taking a glance at your GA4 ...
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METRIC MIKEY’S WEDNESDAY WORD

Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked ...
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METRIC MIKEY’S WEDNESDAY WORD

Modeled Conversions Before I get into modeled conversions, you may be asking, 'Where is your picture, Mikey-' Well, if you ...
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Update How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S TUESDAY TIP

OK. Today's Tuesday tip will be short and sweet. Ask me anything. So maybe not anything. And maybe not me ...
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The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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Retail Media

METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me! What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S TUESDAY TIP CONTINUTED

And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like ...
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METRIC MIKEY’S WEDNESDAY WORD

I know I have beaten this horse to death. Does anyone even say that anymore. But... Commerce Media But it ...
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TBT – Just a Few Resolutions for 2021

Not to pat myself on the back. But I think a few of these were spot on. Maybe they manifested ...
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TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday

After yesterday's announcement of the potential ban on 'Surveillance Advertising,' there was certain to be response. And sure enough, both ...
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Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

METRIC MIKEY’S TUESDAY TIP

OK - so, it is not so much a tip as it is an announcement. And by announcement standards - ...
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August 16, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA

Interesting doings in the media world that are rolling out this week... TikTok Gives Users More Control Over Data With ...
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August 15, 2022 / Metric Mikey, Paid Search, Today's Post

METRIC MIKEY’S FRIDAY FTC

Wow. Lots going on this week. So where to begin... I guess Monday is a good place to start:Google Battles ...
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August 12, 2022 / Metric Mikey, Privacy, Today's Post

TBT – METRIC MIKEY’S WEDNESDAY WORD

(Originally posted on 04/07/2021 - What the hey, we haven't talked paid search in a while...) Or is it a ...
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August 11, 2022 / Metric Mikey, Paid Search, Today's Post

The importance of Being Ernest

Originally posted on 11/16/2020 - an oldie, but still a goodie.. The rise in popularity of CDPs (Customer Data Platform) ...
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August 11, 2022 / Analytic Posts, Book, Data, Featured Posts, MMExtra

METRIC MIKEY’S WEDNESDAY WORD

Reels - Meta’s short-form video product "Facebook is pushing creators to "Reels," a platform to create short entertaining videos. Effects ...
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August 10, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MEDIA MONDAY MONEY

And by money, I mean currency. Don’t worry, I am not talking Cryptocurrency. I am talking media currency, as I have ...
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August 8, 2022 / Currency, Metric Mikey

CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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August 5, 2022 / Reach Me

METRIC MIKEY’S FRIDAY FUN-DAY

Check out this new section!!! A virtual trifecta of useful information! ...
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August 5, 2022 / Today's Post

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 14 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it! Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down). And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).