Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements.  It ‘translates’ concepts that may be difficult to grasp into factS.  Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us.  Bad data and bad data uses can influence us and push an agenda.

It all boils down to this.  Is it factual or fabricated?  Is it used correctly or is it misused or abused?  There is more, of course.  But that’s a start.

The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW

How's that for an attention grabber! But it seems the shit is really getting real. For the last two days ...
Read More
/ Featured Posts, Metric Mikey

TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday

After yesterday's announcement of the potential ban on 'Surveillance Advertising,' there was certain to be response. And sure enough, both ...
Read More
/ Featured Posts, Metric Mikey

About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 12 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m seven (see, she updated it!  Yup, August 16th.).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).

Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
Read More

METRIC MIKEY’S TUESDAY TIP

Never leave your home again..... I say kiddingly - or not. Now the convenience store is even more convenient than ...
Read More
/ Metric Mikey

METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW

How's that for an attention grabber! But it seems the shit is really getting real. For the last two days ...
Read More
/ Featured Posts, Metric Mikey

TBT Thursday – Although, today doing it a bit differently – Talk Back Thursday

After yesterday's announcement of the potential ban on 'Surveillance Advertising,' there was certain to be response. And sure enough, both ...
Read More
/ Featured Posts, Metric Mikey

METRIC MIKEY’S WEDNESDAY WORD

Surveillance Advertising I suspect we are going to see many more terms like this in the future as non-tech savvy ...
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/ Featured Posts, Metric Mikey

METRIC MIKEY’S TUESDAY TIP

Hmmm... where to start. Is it a perfect storm, a Venn diagram or just the way of the world? Yeah, ...
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/ Metric Mikey

METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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/ Metric Mikey

METRIC MIKEY’S FRIDAY FUN FACT

Not sure if this qualifies as a fact (and most certainly doesn't qualify as most people's Friday night fun) - ...
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/ Metric Mikey

METRIC MIKEY’S TUXEDO (wearing) THROWBACK THURSDAY

So, I just can't stop wearing my new formal business attire. Yes, I know, it's not a tuxedo. That would ...
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/ Metric Mikey, Very Old Posts
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Ruminations to Remember

(or you could say, old blog posts)

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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Analytic Therapy

Anxious? Afraid of change? Afraid of the unknown- Don't worry. I've got you. 100% Private Professional Counseling Anytime, Anywhere. Just ...
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Content

Sure, you could just steal it. Or I could write if for you, so It makes sense for your business ...
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CV/Bio

Let's talk about you! And by CV, I mean 'Cool Venn (Diagram).' Or it could be a Word Cloud - ...
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Data Appraisal

If you liked ‘Antiques Roadshow', you’ll love ‘Analytics Roadshow.’ I kid. But it is good to know what your data ...
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METRIC MIKEY’S MONDAY MEDIA

Wait! What just happened? Where did Metric Mikey's Monday Music go? Just trying to get a bit more analytically relevant ...
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Tell Me What You Want

So I don't know what I don't know.  So tell me. Just tell me a bit about you ...
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Videos

Okay, so not the OK Go, Saturday Banana or even the WKRP ones, but I do love making those Doodly ...
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