Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements. It ‘translates’ concepts that may be difficult to grasp into factS. Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us. Bad data and bad data uses can influence us and push an agenda.

It all boils down to this. Is it factual or fabricated? Is it used correctly or is it misused or abused? There is more, of course. But that’s a start.

Me and MC Hammer….

Yes. I own the poor grammar. Was just listening to 'Smartless' - the BEST podcast. (Sorry 'Behind the Numbers,' you've ...
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April 6, 2022 / Featured Posts, Metric Mikey

The New Normal – Data Driven Attribution (DDA) in GA4

Yes. We all know. We all have seen the message that Google is changing the default attribution model from Last ...
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January 25, 2022 / Analytic Posts, , Cookies/Privacy, Data Science, Featured Posts, Metric Mikey

METRIC MIKEY’S FRIDAY FUN – IS IT FUN OR IS THE SHIT REALLY GETTING REAL NOW

How's that for an attention grabber! But it seems the shit is really getting real. For the last two days ...
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January 21, 2022 / Featured Posts, Metric Mikey

Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

Me and MC Hammer….

Yes. I own the poor grammar. Was just listening to 'Smartless' - the BEST podcast. (Sorry 'Behind the Numbers,' you've ...
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April 6, 2022 / Featured Posts, Metric Mikey

METRIC MIKEY’S FRIDAY FTC

There has been a lot more going on this week. But I am just going to point out a few ...
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March 11, 2022 / Metric Mikey

METRIC MIKEY’S TBT – But not going too far back…..

And just how far back...MONDAY. That is when, as mentioned over and over, my eyes were opened to the thinking ...
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March 10, 2022 / Metric Mikey

METRIC MIKEY’S WEDNESDAY WORD(s)

First-party ephemeral storage,,,,ephemeral third-party storage Leave it to Brave to make visiting websites even safer. The article is fascinating. It ...
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March 9, 2022 / Metric Mikey

METRIC MIKEY’S TUESDAY TIP

Check yourself before your wreck yourself! Sometimes I am so corny I even surprise myself. Anyhow - just meaning that ...
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March 8, 2022 / Metric Mikey

METRIC MIKEY’S MONDAY MEDIA

So today's post may not necessarily fit nicely into the 'media' category. It sort of straddles the line of many ...
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March 7, 2022 / Metric Mikey

TBT – METRIC MIKEY’S WEDNESDAY WORD

Data Minimization I originally posted this last July. But, as I've said recently, I think the shit is finally getting ...
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March 3, 2022 / Cookies/Privacy, Metric Mikey

METRIC MIKEY’S WEDNESDAY WORD

So, I have been taking a lot of liberties veering off the analytics path lately. In keeping with that theme ...
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March 2, 2022 / Metric Mikey

METRIC MIKEY’S TUESDAY TIP

Ditch the ad budget! I kid - I have always loved advertising. But reading this post- 'Can Brands Survive Without ...
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March 1, 2022 / Metric Mikey

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 12 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m seven (see, she updated it! Yup, August 16th.). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).

Ruminations to Remember

(or you could say, old blog posts)

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