Machine Learning, Artificial Intelligence and Consent to Track are coming to analytics thanks to companies like Google and Apple.

And this is not a bad thing. Companies are realizing it is time to revisit their thoughts about data capture and reporting. Not only are privacy concerns driving this, but also the imminent sunsetting of Google Analytics in 2023.

But wait! GA4 is already here. A new approach to tracking and understanding your visitors is on the horizon. And that is a very good thing. Where traditional Google Analytics was created to measure the Web 1.0 (and maybe a little Web 2.), GA4 was built to understand and measure the world we live in today.

Also, with more robust and targeted data deletion functionality, once you identify any privacy violations you may accidentally be committing you can get that data removed before it causes you real problems (where did my GA account go….).

Today's Post

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HAPPY THANKSGIVING!!!

METRIC MIKEY’S MONDAY MEDIA…Yes. Of course, with a little MUSK

Don't you just hate people who say, 'Happy Monday!'...So, happy 'Loosen up, Lighten up Day (shouldn't that be every day-) ...
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CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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Privacy/FTC Posts

METRIC MIKEY’S FRIDAY FTC

Lucky for me, in addition to all of the responsibilities Mr. Musk has taken on this week after acquiring Twitter, ...
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METRIC MICKEY’S FRIDAY FTC

Google Email Spam Filters Focus Of L-atest RNC Lawsuit Ughh...Remember when this all started..How Are Apple, Amazon, Facebook, Google Monopolies? ...
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METRIC MIKEY’S FRIDAY FTC

You may have noticed there was no Friday FTC last week. I sort of came to a realization, no news ...
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METRIC MIKEY’S WEDNESDAY WORD

Tags When is a tag not just a tag? When it is also considered an 'endorsement,' which is always, according ...
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METRIC MIKEY’S FRIDAY FTC

Yes. I know it is Monday. So here is what happened last week. Let's just call it the usual suspects ...
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METRIC MIKEY’S FRIDAY FTC

Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn't it!). From Tuesday, "IAB: ...
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METRIC MIKEY’S FRIDAY FTC

And HALT!!! We all knew it would... enter your email address Pelosi Won't Back Federal Privacy Bill That Would Override ...
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METRIC MIKEY’S FRIDAY FTC

Comin' around again.... As I mentioned last week, it's the location AND the other personal data capture that is going ...
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METRIC MIKEY’S FRIDAY FTC

So this is where it all comes together....and then all falls apart. Okay - so these stories aren't specific to ...
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GA4 Posts

METRIC MIKEY’S TUESDAY TIP

Not lying. This is not going to be the most exciting Tuesday tip. But really, are any of them really ...
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METRIC MIKEY’S WEDNESDAY WORD

Open - as in MAKE OPEN FUNNEL So today is actually a two-for. The plan (if you could call it ...
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METRIC MIKEY’S TUESDAY TIP

Reboot. Restart. Re-do. What do I mean? Sometimes you just have to scrap the old and start anew. I mean, ...
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METRIC MIKEY’S TUESDAY TIP

Not seeing revenue in GA4 reports? Everything looks good with your ecomm tagging and you are using the local currency ...
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METRIC MIKEY’S WEDNESDAY WORD

Destination A picture is worth a thousand words, especially when you are as tired as I am. But, if you ...
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TBT – METRIC MIKEY’S TUESDAY TIP

Originally posted in April of 2021...a time when the ability to compare some metrics from GA3 to GA4 was not ...
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METRIC MIKEY’S WEDNESDAY WORD

Certifiable Although the word may apply a dog whose favorite place to get sun is the roof of the parking ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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Retail Media

METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me! What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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METRIC MIKEY’S MONDAY MEDIA

So much going on. Where to begin.... Oh, I know. My favorite, Retail Media (of course!) Omnicom Launches Commerce/eRetail Practice ...
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METRIC MIKEY’S TUESDAY TIP CONTINUTED

And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like ...
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Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

HAPPY THANKSGIVING!!!

November 24, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP

So everyone I know who has been working with GA4 has had the 'you can't get there from here' moment ...
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November 22, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA

Uncle. I just can't do anymore Musk. So today is back to just being Media. Just a little recap....Some nice ...
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November 21, 2022 / Metric Mikey, Today's Post

TBT – The Epic Comeback of William Shatner, um, I mean the Funnel

Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It's ...
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November 17, 2022 / Funnel Posts, Metric Mikey, Today's Post

METRIC MIKEY’S WEDNESDAY WORD (and I guess you could call it wackiness)

"Extremely Hardcore" So you may have realized that today's word is going to have nothing to do with analytics.. Maybe ...
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November 16, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY TIP(s)

I figure since i have been Musk and his goings-ons with Twitter pretty much write this blog lately, i'd let ...
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November 15, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA…Yes. Of course, with a little MUSK

Don't you just hate people who say, 'Happy Monday!'...So, happy 'Loosen up, Lighten up Day (shouldn't that be every day-) ...
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November 14, 2022 / Featured Posts, Metric Mikey, Today's Post

METRIC MIKEY’S FRIDAY FTC

Lucky for me, in addition to all of the responsibilities Mr. Musk has taken on this week after acquiring Twitter, ...
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November 11, 2022 / Metric Mikey, Privacy, Today's Post

TBT – METRIC MIKEY’S FRIDAY HOLIDAY FUN

I know it may seem too early, two weeks and all. But I feel that since the world seems to ...
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November 10, 2022 / Metric Mikey, Today's Post, Videos

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 14 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it! Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down). And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).