Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements. It ‘translates’ concepts that may be difficult to grasp into factS. Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us. Bad data and bad data uses can influence us and push an agenda.

It all boils down to this. Is it factual or fabricated? Is it used correctly or is it misused or abused? There is more, of course. But that’s a start.

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
Read More

June 7, 2021 / Analytic Posts, Featured Posts, Metric Mikey, Very Important Things to Think About

TBT Reboot: All About that Bass (well…BASELINE)

Baselines are wonderful. According to the dictionary, they are: a minimum, or starting point, used for comparisons. Why is ...
Read More

May 27, 2021 / Analytic Posts, Featured Posts, Metric Mikey

Defensive Attribution – Let the Models Fight it Out

Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be ...
Read More

March 15, 2021 / Analytic Posts, Featured Posts

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 12 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m six (lucky for you she’ll have to update this page at least once a year). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).

Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

METRIC MIKEY’S WEDNESDAY WORD

"Bob's your uncle!" Okay, so it is words - plural, and it has nothing to do with analytics - or ...
Read More

June 16, 2021 / Metric Mikey

METRIC MIKEY’S TUESDAY TIP

Just (DON'T) Do It! So you probably can't tell because I may have put on a few pounds (thanks, pandemic!) ...
Read More

June 15, 2021 / Metric Mikey

METRIC MIKEY’S MUSIC MONDAY

"Kathy Straker, boy could she lose some weight." Yes. An obscure line from Crowded House's, Chocolate Cake. So why this ...
Read More

June 14, 2021 / Metric Mikey

TBT – OMNITURE AND ADOBE – A COOKIE CUTTER DEAL (2009)

So, I wrote this over a decade (back when I used to THOROUGHLY research my posts. So much has changed ...
Read More

June 10, 2021 / Analytic Posts, Very Old Posts

METRIC MIKEY’S WEDENSDAY WORD

Humidex It's been hot in Columbus. But apparently it has also been super hot and HUMID in Ottawa, Canada where ...
Read More

June 9, 2021 / Metric Mikey

METRIC MIKEY’S TUESDAY TIP

Enjoy it now. But wait for it to keep getting even better. I just love the image from yesterday's post ...
Read More

June 8, 2021 / Metric Mikey

METRIC MIKEY’S MONDAY MUSIC-ISM

One thing leads to another... Sure, a catchy 80's song, but how does it relate to analytics? There are many, ...
Read More

June 7, 2021 / Analytic Posts, Featured Posts, Metric Mikey, Very Important Things to Think About

METRIC MIKEY’S FUN FACT…..well maybe more frightening than fun

So, I never really thought about it in a 'conspiracy theory' type way. As a dog, I tend not to ...
Read More

June 4, 2021 / Metric Mikey

METRIC MIKEY’S TBT. – Why Every Side Should Want Log-Level Data…or looking back, how I reignited my love of log files

A (fairly) new ‘The Ad Platform: eMarketer Podcast’ tackled the question’Why the Buy Side Wants Log-Level Data.’ So, I ask ...
Read More

June 3, 2021 / Analytic Posts, Metric Mikey

Ruminations to Remember

(or you could say, old blog posts)

Select a Category to View

Say Hi!

Send Me a Message

Got questions, comments, ideas, suggestions or just want to say ‘hi-]

Shameless Self-Promotion

Like what you see on the site?
It can be yours...

… if the price is right. Not really.
Okay, maybe a little really.
I’m not proud. Okay, maybe I’m a little proud.