Machine Learning, Artificial Intelligence and Consent to Track are coming to analytics thanks to companies like Google and Apple.

And this is not a bad thing. Companies are realizing it is time to revisit their thoughts about data capture and reporting. Not only are privacy concerns driving this, but also the imminent sunsetting of Google Analytics in 2023.

But wait! GA4 is already here. A new approach to tracking and understanding your visitors is on the horizon. And that is a very good thing. Where traditional Google Analytics was created to measure the Web 1.0 (and maybe a little Web 2.), GA4 was built to understand and measure the world we live in today.

Also, with more robust and targeted data deletion functionality, once you identify any privacy violations you may accidentally be committing you can get that data removed before it causes you real problems (where did my GA account go….).

Today's Post

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TBT – Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
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TBT (one of the very originals…almost 3 years old…) – STEP RIGHT IN…IF YOU DARE!

CONTACT ME

Need help with GA4 or anything Google Analytics or GTM related. Email or message me! ...
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Privacy/FTC Posts

METRIC MIKEY’S FRIDAY FTC

Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn't it!). From Tuesday, "IAB: ...
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METRIC MIKEY’S FRIDAY FTC

And HALT!!! We all knew it would... enter your email address Pelosi Won't Back Federal Privacy Bill That Would Override ...
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METRIC MIKEY’S FRIDAY FTC

Comin' around again.... As I mentioned last week, it's the location AND the other personal data capture that is going ...
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METRIC MIKEY’S FRIDAY FTC

So this is where it all comes together....and then all falls apart. Okay - so these stories aren't specific to ...
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METRIC MIKEY’S FRIDAY FTC

Wow. Lots going on this week. So where to begin... I guess Monday is a good place to start:Google Battles ...
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METRIC MIKEY’S WEDNESDAY WHIMSEY

Yup. It is after 10pm and I cannot think of a word good enough for today's Wednesday word - so ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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METRIC MIKEY’S FRIDAY FTC

So, some familiar faces/stories and something that we haven't seen an a little while... California Privacy Agency Staff Recommend Opposing ...
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UPDATED – THIRD PARTY COOKIES AND THE KARDASHIANS

Originally posted on July 13, 2021. Updated July 28,2022 - What are two things that are never going away, Alex? ...
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GA4 Posts

METRIC MIKEY’S WEDNESDAY WORD

Destination A picture is worth a thousand words, especially when you are as tired as I am. But, if you ...
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TBT – METRIC MIKEY’S TUESDAY TIP

Originally posted in April of 2021...a time when the ability to compare some metrics from GA3 to GA4 was not ...
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METRIC MIKEY’S WEDNESDAY WORD

Certifiable Although the word may apply a dog whose favorite place to get sun is the roof of the parking ...
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Updated How These Predictions Do….5 Predictions for 2022 in Songs of Years Past – Here are the rest (and a bonus)!

1 & 2 - Repercussions - brand and financial for violating privacy regulations. Seems this is definitely thing. This is ...
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ML (Machine Learning), AI (Artificial Intelligence), Models & Algorithms, OH MY!

A while back I wrote a few posts to clarify how machine learning algorithms relate to machine learning models. As ...
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METRIC MIKEY’S TUESDAY TIP

What- Filters...YES! They are here. Well, sort of. They are here in GA4, but a bit different. You can now ...
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METRIC MIKEY’S TUESDAY TIP

Check it, before you wreck it! Yep. I'm corny. But it may be worth taking a glance at your GA4 ...
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METRIC MIKEY’S WEDNESDAY WORD

Bounce Rate I know. Both you and i know i have talked this subject to death. But GA4 has cracked ...
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METRIC MIKEY’S WEDNESDAY WORD

Modeled Conversions Before I get into modeled conversions, you may be asking, 'Where is your picture, Mikey-' Well, if you ...
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Retail Media

METRIC MIKEY’S FRIDAY FUNNEL (clarification)

Excuse me! What I mistakenly called 'Ecommerce Ads' are actually 'Retail Media Networks.'A channel that is used by 35% ...
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METRIC MIKEY’S MEDIA MONDAY

I just love a good Retail Media story. It seems Dollar General is now getting into the game...'Dollar General Expanding ...
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METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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METRIC MIKEY’S MONDAY MEDIA

So, retail media is really a thing. Not for nothing, I may have mentioned this back in 2020. But being ...
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METRIC MIKEY’S MONDAY MEDIA

So, just who knows how this horse-race will play out this year. Right now Retail Media has claimed spot one ...
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METRIC MIKEY’S MONDAY MEDIA

It's happening - the retail media prediction from both 2021 and 2022 is upon us! Best Buy is now onboard ...
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METRIC MIKEY’S MONDAY MEDIA

Must have been a slow news day on Thursday... Retail Media: Advertising's Third Big Wave... Not for nothin' but I ...
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METRIC MIKEY’S TUESDAY TIP CONTINUTED

And it may not be too late to start advertising on a marketplace for the holidays. Think about sites like ...
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METRIC MIKEY’S WEDNESDAY WORD

I know I have beaten this horse to death. Does anyone even say that anymore. But... Commerce Media But it ...
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Ruminations

"to consider or examine attentively or deliberately" (okay, they're my blog posts)

TBT – Attribution, Incrementality and Impact

So, anyone who knows me, knows I have been ensconced in the attribution world for over a decade. Taking a ...
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September 22, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S WEDNESDAY WORD

Dark Patterns... Getting in the spirit (get it:) of Halloween (yes, even though decorations and candy have been out for ...
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September 21, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S TUESDAY (TIRED) TIP

Sorry it is late. And sorry I am going old school, GUA. Just a quick tip - check your Channels ...
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September 20, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY

I know. It's early (aka before 10pm) and a LONG one. But there is a LOT going on in the ...
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September 19, 2022 / Metric Mikey, Paid Search, Retail Media, Today's Post

METRIC MIKEY’S FRIDAY FTC

Wow. What a week. Rather than any commentary, I will just jump right in (shocking, isn't it!). From Tuesday, "IAB: ...
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September 16, 2022 / Metric Mikey, Privacy, Today's Post

TBT – The Dingo Ate My Baby (okay, well, actually – Automation Stole My Paid Search Campaigns)

Even though this was originally posted almost 2 years ago, in honor of some friends recently being informed their Google ...
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September 15, 2022 / Metric Mikey, Paid Search, Today's Post

METRIC MIKEY’S WEDNESDAY WORD

Furniture As in, whooo-hooo, it finally got delivered! But seriously, two more words today that really don't/shouldn't require an explanation, ...
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September 14, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S MONDAY MEDIA

T-Mobile Advertising Doubles Rideshare Business, Expects To Reach 400M Monthly Impressions In 2022 OK, so you may want to gripe ...
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September 12, 2022 / Metric Mikey, Today's Post

METRIC MIKEY’S FRIDAY FTC

And HALT!!! We all knew it would... enter your email address Pelosi Won't Back Federal Privacy Bill That Would Override ...
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September 9, 2022 / Metric Mikey, Privacy, Today's Post

About Me... and My Little Dog, too

Well, maybe not so little

What can I say? First, thanks for asking. To be honest, the ‘girl’ in AnalyticGirl.com may not be entirely accurate. And we know how important accuracy is. I registered that domain in 2008, when I was 14 years closer to being a girl. To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate. But that doesn’t really have a great ring to it. Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks..

HEY! Metric Mikey Here.

A little about me…

I’m still eight (see, she updated it! Yup, even though it is August 16th again [2022], she found my ‘adoption’ papers that had my birthday – August 16, 2014.). I’m a Leo, like my mom. I have two speeds hyper and sleep. I like them equally (except when hyper involves food, then it wins, hands-down). And speaking of food…I am a big fan of people food. Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared. I do LOVE pizza and Doritos. I also love specific dog treats. And I don’t care for others. And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.

The early years...

I had a tough childhood. I won’t lie. But I don’t dwell on it. Honestly, just ask anyone who has ever met me. Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips.. And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey. I was fine, very happy actually, just being regular ol’ Mikey the dog. (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out. But a dog can only sleep so much. Believe me, I know. So I started to listen and pick up a few things. And some of it is pretty interesting. Some, not so much:). But I’ve learned a lot. So I use what I’ve learned for my posts. Sometimes they’re (hoepfully) useful. And sometimes they are just fun (for me at least). (And you can click here for older post s ).