monitor, binary, binary system

Data. So Much Data.

It's everywhere. But why?

Data is good because it can be used to help us understand, to educate us and to drive improvements.  It ‘translates’ concepts that may be difficult to grasp into factS.  Data can prove or disprove hypotheses or theories.

Bad data can be used to mislead or even lie to us.  Bad data and bad data uses can influence us and push an agenda.

It all boils down to this.  Is it factual or fabricated?  Is it used correctly or is it misused or abused?  There is more, of course.  But that’s a start.

Defensive Attribution – Let the Models Fight it Out

Why? Why does Google Analytics give us so many choices when it comes to attribution reporting? The answer should be ...
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/ Analytic Posts, Featured Posts

The Epic Comeback of William Shatner, um, I mean the Funnel

Nope. That is not a dig at either William Shatner or one of my favorite analytic topics, the funnel. It's ...
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/ Featured Posts, Metric Mikey

TBT – The Joy of Analytics

In keeping with my recent theme of bringing back posts from the end of last year/very beginning of this year, ...
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About Me... and My Little Dog, too

Well, maybe not so little

What can I say?  First, thanks for asking.  To be honest, the ‘girl’ in may not be entirely accurate.  And we know how important accuracy is.  I registered that domain in 2008, when I was 12 years closer to being a girl.  To clarify, I am female. Perhaps AnalyticOldLady.commay be more accurate.   But that doesn’t really have a great ring to it.  Rather than writing a traditional (boring) bio, I thought I’d just show a few of our tricks.. 

HEY! Metric Mikey Here.

A little about me…

I’m six (lucky for you she’ll have to update this page at least once a year).  I’m a Leo, like my mom.  I have two speeds hyper and sleep.  I like them equally (except when hyper involves food, then it wins, hands-down).

And speaking of food…I am a big fan of people food.  Anything she is eating I like, probably because she doesn’t cook anything that is not already prepared.  I do LOVE pizza and Doritos.  I also love specific dog treats.  And I don’t care for others.  And, yes, I may occasionally catch a treat (I am a GREAT catcher) and then spit it out on the floor if it is not one of the ones I like.  

The early years...

I had a tough childhood.  I won’t lie.  But I don’t dwell on it.  Honestly, just ask anyone who has ever met me.  Lucky for me I was found and taken to Columbus Humane where they taught me do jumps and flips..  And then, even luckier for me, I was adopted when I was 3.

The making of 'Metric' Mikey...

.So, I never intended on becoming Metric Mikey.  I was fine, very happy actually, just being regular ol’ Mikey the dog.  (Well, MICHAEL, when I am ‘bad.’). But then it started, the calls, the. conversations, the webinars….

I did all I could to tune it out.  But a dog can only sleep so much.  Believe me, I know.  So I started to listen and pick up a few things.  And some of it is pretty interesting.  Some, not so much:). But I’ve learned a lot.  So I use what I’ve learned for my posts.  Sometimes they’re (hoepfully) useful.  And sometimes they are just fun (for me at least).  (And you can click here for older posts).


"to consider or examine attentively or deliberately" (okay, they're my blog posts)


Find me if you can! I LOVE this new sofa! (Oh yeah, I'm really not supposed to be on it ...
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/ Metric Mikey


It wasn't too long ago. I posted this, but it is so funny I had to post it in case ...
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Ascertain. Yup, we all know that guy ...
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/ Metric Mikey


So you are missing your 'Landing Page' report in GA4. Don't worry! GA4 has the information, but may not present ...
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/ GA4, Metric Mikey


So today's 'morning-ism' is 'Hiding in the Crowd.' I've seen this concept in a few articles lately. Although it seemed ...
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/ Analytic Posts, Metric Mikey


So my plan was to be prolific and exciting, but as you can tell from the picture, I'm just done ...
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/ Metric Mikey


So, yes, it's a little different. But, as promised yesterday, I want to provide you with a way to see ...
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/ Metric Mikey


FLoC (Federated Learning of Cohorts) or to use in a sentence, 'Have I been Floc-ed?' LONG story short. Google is ...
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As GA4 becomes more widely adopted, start thinking about visitors in a new way. Stop thinking about sessions and bounce ...
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/ Metric Mikey

Ruminations to Remember

(or you could say, old blog posts)

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Agency Services

Let us do what you don’t want to do, can’t do or just don’t know what you should be doing ...
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Analytic Therapy

Anxious? Afraid of change? Afraid of the unknown- Don't worry. I've got you. 100% Private Professional Counseling Anytime, Anywhere. Just ...
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Sure, you could just steal it. Or I could write if for you, so It makes sense for your business ...
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Let's talk about you! And by CV, I mean 'Cool Venn (Diagram).' Or it could be a Word Cloud - ...
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Data Appraisal

If you liked ‘Antiques Roadshow', you’ll love ‘Analytics Roadshow.’ I kid. But it is good to know what your data ...
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Tell Me What You Want

So I don't know what I don't know.  So tell me. Just tell me a bit about you ...
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Okay, so not the OK Go, Saturday Banana or even the WKRP ones, but I do love making those Doodly ...
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