Even More Sh*t My Data Says, Continued...
Continuing on from last week's post about why the pages that appear in your Most Popular Pages report may not be as popular as you think....
#2 - It's not that popular, it's just old.
This could especially be true if you are looking at reports for a long period of time. The page (or download or post, etc.) that shows up at the top of the most popular list, may just be what has been up there the longest.
#3 - It's not that popular, it's just well-optimized.
This happened to me a few years ago. I post I wrote about measuring word of mouth traffic got re-posted a lot and wound up being well optimized for a topic that was popular for a while. Until that blog post eventually got retired (years after it was so popular), it continued to get a lot of traffic.
Coming up tomorrow, the final two reasons.